What do you get when you mix one of the most iconic sporting events in the world with a masterclass in branding and personal storytelling? Episode 36 of Brand Slam.

There are iconic brands—and then there’s The Masters. In Episode 36 of the Brand Slam podcast, co-hosts Joe Kayata and (add)ventures President Mary Sadlier sit down with pro golfer Billy Andrade to talk about the power of The Masters brand and how it connects to the evolution of personal partnerships in sports marketing, Billy offers offers a unique perspective on what makes certain brands stick, both on and off the course.

With only 96 players qualifying in 2025, The Masters is one of the most exclusive events in golf. But its prestige isn’t just about who’s on the leaderboard—it’s about the experience. From the no-cell-phone policy to the limited-run merchandise that can only be purchased on-site, every detail is intentional. It’s a place where tradition reigns, branding is subtle yet powerful and the patrons are treated to an atmosphere that feels more like a once-in-a-lifetime moment than a typical sporting event.

Billy shares incredible stories from his decades-long career in professional golf, including his first time stepping onto Augusta National as an amateur—an unforgettable moment made even more surreal by playing alongside legends Arnold Palmer and playing a practice round with Jack Nicklaus. The conversation also touches on one of his most memorable career milestones: being the first player to win a PGA Tour event using the now-legendary Titleist Pro V1 golf ball.

Throughout the episode, Billy reflects on how relationships have shaped his journey both on and off the course. For him, brand partnerships have always been rooted in personal connections. Whether it’s Skechers, Dell Technologies or with Major League Baseball, he believes that strong brand relationships start with shared values and mutual respect.

This episode is a must-listen for anyone interested in how authenticity, storytelling, and tradition can create lasting brand impact—on the green and beyond.

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

College sports marketing isn’t just changing—it’s evolving at warp speed. As the NCAA tournament tips off, brands are rethinking their playbooks, and we have a courtside view of what’s next. In Episode 35 of the Brand Slam podcast, co-hosts Joe Kayata and (add)ventures President Mary Sadlier sit down with Daryl Jasper, Vice President of Sports Properties at LEARFIELD, to discuss how brands are evolving their approach to collegiate sports marketing. From the rise of Name, Image, and Likeness (NIL) deals to the growing demand for deeper, more meaningful connections between brands and fans, Daryl shares his expert take on the new era of sponsorships.

Gone are the days when a logo on an outfield billboard was enough to capture fans’ attention. Today, sports marketing—both professional and collegiate—is a year-round strategy that leverages social media, digital platforms and immersive experiences to engage audiences beyond the game. Daryl emphasizes how college sports hold a unique place in marketing because the connection to a university lasts a lifetime. Fans are not just students. They are alumni, family members and lifelong supporters, making collegiate partnerships an opportunity for brands to build relationships that extend far beyond the campus.

One of the biggest shifts in college sports marketing? The impact of NIL deals. Student-athletes have become key players in brand partnerships, opening up new opportunities—and challenges—for schools, brands and athletes alike. Daryl dives into how companies are structuring NIL partnerships, what these deals mean for the future of college athletics, and how they’re influencing sponsorship models and athlete education. As the rules continue to evolve, brands need to stay ahead of the game.

The playbook for sports marketing is being rewritten. Episode 35 has a fascinating look at how sports marketing is shifting and what lies ahead for brand partnerships in college athletics.

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In Episode 34 of the Brand Slam podcast, co-hosts Joe Kayata and (add)ventures President Mary Sadlier sit down with Mark Bohen, Chief Marketing and Communications Officer at Mass General Brigham, to discuss the strategy behind one of the most significant healthcare rebrands in recent years. This effort went beyond introducing a new logo or brand identity—it was a strategic and high-stakes initiative to unify two world-renowned hospitals, Massachusetts General Hospital and Brigham and Women’s Hospital, under a collaborative identity. Along with esteemed institutions like Spaulding Rehabilitation, McLean Hospital, and Mass Eye and Ear, the goal was to preserve their outstanding reputations while reinforcing a shared commitment to providing world-class patient care.

Mark shares what it takes to transition from a network of independent hospitals to an integrated health system, highlighting the challenges of balancing brand identity, patient experience and internal collaboration. The conversation dives into how healthcare branding extends beyond names and logos—it requires buy-in from constituencies inside and outside the organization, as well as clear communication and sensitivity. As Mark explains, the objective was not only to unite the organization but also to reinforce the quality of care and expertise that patients associate with the brand. And with an established international presence and a reputation for world-class care, its branding had far-reaching implications. By investing in strategic communication and marketing, Mass General Brigham continues to strengthen its position as a global leader in healthcare.

This episode offers an inside look at what it takes to bring a major healthcare brand into the future while staying true to its legacy.

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In Episode 33 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata sit with Brian Bonilla, Ad Age senior agency reporter, to unpack the biggest marketing trends shaping 2025. With new tools, evolving consumer behavior and rapid advancements in AI, the industry is experiencing a shift that’s redefining how brands and agencies operate. From mergers and acquisitions to the growing role of influencers, Brian breaks down what’s driving the future of marketing and what CMOs need to know to stay ahead.

One of the most significant shifts is how brands and agencies are integrating AI into their strategies. While AI enhances personalization and efficiency in advertising, the challenge remains: How do brands maintain creativity and human connection? Some agencies are deploying AI at scale to drive hyper-personalization, while others are experimenting with AI-generated content in groundbreaking ways. But at its core, AI can’t replicate human emotion—making it critical for brands to balance automation with authenticity. Another game changer? Virtual production. More brands are investing in high-quality content creation without the limitations of traditional filming. Steve and Joe highlight how (add)ventures’ virtual production wall—the largest in New England—is a prime example of how brands can leverage cutting-edge technology to produce immersive, dynamic campaigns more efficiently.

Beyond technology, Brian discusses how industry shifts are reshaping agency-client relationships and how CMOs can navigate an evolving marketing landscape. More brands are shifting toward flexible creative rosters instead of relying on a single agency. The way companies connect with audiences is changing fast, and building strong relationships and staying informed on industry trends has never been more essential.

This episode provides a look at the forces shaping marketing in 2025 and offers valuable insights for brands navigating a complex and fast-moving landscape.

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In Episode 32 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata are joined by Shelle Santana, Ph.D., assistant professor of marketing at Harvard Business School and Bentley University, to uncover the secrets behind Super Bowl commercials—just in time for the big game next weekend. Shelle shares how brands use the big game to connect with over 100 million viewers, crafting stories that tap into our emotions and resonate long after the final whistle.

Shelle dives into how social media has transformed the Super Bowl advertising landscape. Platforms like X and Instagram let brands engage directly with fans as their ads air, creating real-time buzz—or backlash. It’s no longer about the ad itself, but about the conversation that it sparks online and in living rooms around the world. And with stakes this high, at $7 million-plus per 30-second spot, every moment matters.

The conversation also highlights the strategy of releasing teasers before the game, a move that can generate early buzz but risks taking away the joy of seeing an ad for the first time during the event. Whether you are in it for the commercials, the halftime show, or the game itself, this episode will have you thinking about Super Bowl ads in a whole new light.

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In Episode 31 of the Brand Slam Podcast, hosts Steve Rosa and Joe Kayata chat with Andy Pearson, Vice President of Creative at Liquid Death, to reveal how the brand has disrupted the beverage industry with its fearless marketing and commitment to sustainability.

Liquid Death isn’t just selling water—it’s leading a revolution. Known for its unapologetically edgy branding and viral campaigns, the company has transformed the way consumers view healthy beverages. Andy pulls back the curtain on the brand’s innovative approach to design and storytelling, showing how they’ve turned a simple product into an emblem of rebellion and fun. From their iconic aluminum cans that look more like craft beer than spring water to their hilarious, no-holds-barred ads, Liquid Death proves that hydration can have an edge.

But it’s not just about shock value—it’s about making a real difference. At the core of Liquid Death’s identity is a mission to challenge industry norms, particularly through their crusade against plastic waste. The brand’s “Death to Plastic” campaign champions the use of recyclable aluminum cans, setting a new standard for sustainability in the beverage industry. Their bold stance hasn’t just inspired consumers; it’s forcing the big players to rethink their environmental strategies.

The conversation highlights the balance Liquid Death strikes between humor, creativity and purpose. From viral comedy sketches to their fearless approach to branding, the company continuously challenges traditional marketing rules while staying true to its mission.

Curious about the inspiration behind their viral campaigns, or what it takes to build a brand that’s both impactful and wildly entertaining? Don’t miss this conversation that’s equal parts insightful and thought-provoking.

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In Episode 30 of the Brand Slam Podcast, co-host Joe Kayata welcomes back World Series Champion and pioneering baseball development coach Kayla Baptista, joined by her mentor, legendary baseball leader Jerry Weinstein. This inspiring episode explores how mentorship transcends five generations, genders and industries, fostering growth and collaboration.

Jerry Weinstein, with a nearly 60-year career in baseball, shares how mentorship is rooted in adaptability, respect and a shared love for the game. Reflecting on his time mentoring Kayla, Jerry emphasizes the importance of treating everyone equally, valuing diverse perspectives and staying committed to learning. Kayla, in turn, credits Jerry’s guidance for helping her navigate the challenges of being a trailblazing female coach in a traditionally male-dominated field.

Together, they discuss the evolution of baseball, from the integration of analytics to blending old-school wisdom with modern techniques. Jerry’s philosophy, “Information is king,” emphasizes the power of data in empowering players while preserving the human connection essential to effective mentorship.

This episode reveals that mentorship is more than guidance—it’s a shared journey of growth, passion and purpose. Whether on the baseball field or in the boardroom, shared goals and a commitment to excellence can create a lasting impact. For more insights, check out Kayla’s earlier episode, "The World Series of Branding."

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In this special episode 29 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata reflect on a remarkable year of achievements. From insightful conversations with trailblazing guests to setting major milestones, Brand Slam has solidified its place as a leading voice in the world of marketing podcasts.

Over the past year, Brand Slam has earned global recognition, now ranking in the top 3% of all podcasts worldwide according to Listen Notes. With over 600,000 social media impressions, the podcast has cultivated an engaged and enthusiastic audience. Notably, Brand Slam once claimed the #1 spot in marketing podcasts on Apple Podcasts in Argentina and broke into the top 100 in the U.S. Marketing category.

The podcast’s success lies in the authentic storytelling and exceptional network of guests who share their journeys in business, marketing and sports. From its standout debut featuring Devin McCourty to marquee episodes with guests like Kali Reis, James White and Helena Foulkes, Brand Slam delivers fresh perspectives on leadership, success and strategy.

One unforgettable highlight was Dan Hurley’s episode—just two weeks after leading UCONN to its second consecutive NCAA championship. Kathryn Tappen joined post-Olympics to explore the intersection of sports, branding and storytelling. And Tory Pachis from Amica Mutual Insurance demonstrated how bold moves can modernize and grow even the most established brands.

What sets Brand Slam apart is its commitment to authentic engagement and actionable insights. Rooted in Steve Rosa’s vision of resilience and purpose, the podcast is about more than stories —it’s about creating real connections that inspire and resonate. Each guest brings unique insights, offering thoughtful and authentic narratives that enrich the audience's understanding and resonate with listeners at every level.

Episode 29 celebrates a year of wins and offers a preview of what’s ahead. As we look to the future, Brand Slam remains committed to exploring new territories, sharing game-changing insights, and delivering timely, impactful discussions that uplift and educate. At its core, Brand Slam is about sharing stories that spark creativity, imparting insights to solve problems and inspiring our audience. As Rosa often says, “Doing well begins by doing good.” Here’s to the next chapter of connecting and celebrating victories.

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.