MySpace wasn’t just a website - it was where your Top 8 friendships played out, your profile song spoke louder than words, and your HTML skills defined your aesthetic.

In this episode, Kylie and Miranda rewind to the mid-2000s to unpack the rise and spectacular fall of the platform that gave us Lady Gaga and Panic! at the Disco, confused parents with glitter graphics and code, and then lost it all with Rupert Murdoch’s $580 million gamble and a logo that literally became blank space. Equal parts nostalgia trip and branding cautionary tale, it’s a look back at the emo internet that raised a generation.

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Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us?

• Email us: sayhello@threeblocksleft.com.au
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Produced by Mylk Media

Visit us: threeblocksleft.com.au

Think the Tube is just a way to get from A to B? Think again. From the iconic roundel to Johnson Sans, the London Underground quietly invented modern branding long before anyone called it that.

In this episode of Brand Odyssey, we hop on a steam-powered time machine (mind the gap!) to explore how Frank Pick and a team of designers turned a chaotic transport system into a global design icon.

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Get in touch! We would love to hear from you...

Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us?

• Email us: sayhello@threeblocksleft.com.au
• Visit us: threeblocksleft.com.au
• Connect and DM Brand Odyssey on IG
• Connect and DM Three Blocks Left on IG
• Connect with Kylie on LinkedIn
• Connect with Miranda on LinkedIn

Produced by Mylk Media

Get in touch threeblocksleft.com.au

Oldsmobile once ruled American roads with rocket-era muscle cars and million-unit sales. Then came the 1988 ad campaign: “This is not your father’s Oldsmobile.” Cue: awkward Nepo-baby commercials, bland cars, and a rapid skid into irrelevance.

Turns out, if you try to reinvent yourself midlife without knowing your audience… you might just end up in the junkyard.

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Get in touch! We would love to hear from you...

Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us?

• Email us: sayhello@threeblocksleft.com.au
• Visit us: threeblocksleft.com.au
• Connect and DM Brand Odyssey on IG
• Connect and DM Three Blocks Left on IG
• Connect with Kylie on LinkedIn
• Connect with Miranda on LinkedIn

Produced by Mylk Media

Get in touch threeblocksleft.com.au

What happens when a quirky Hollywood stoner with a love of pottery decides to start a brand? You get Houseplant - Seth Rogen’s cannabis-meets-homewares empire that’s stylish, self-aware, and genuinely cool.

In this episode of Brand Odyssey, we dig into how Rogen flipped weed from lava lamps and tie-dye to mid-century chic. From clever packaging you’ll never throw away, to “by Seth” ashtrays that sell out instantly, this is a celebrity brand that’s actually worth the hype. Turns out, branding can make even an ashtray aspirational.

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Get in touch! We would love to hear from you...

Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us?

• Email us: sayhello@threeblocksleft.com.au
• Visit us: threeblocksleft.com.au
• Connect and DM Brand Odyssey on IG
• Connect and DM Three Blocks Left on IG
• Connect with Kylie on LinkedIn
• Connect with Miranda on LinkedIn

Produced by Mylk Media

Jeff Bezos and Lauren Sánchez got married - and we couldn’t care less about the dress, the guests, or the gondolas. We’re here to talk about the invitation. Specifically: why does it look like it was designed in MS Word 2003 by a bored teenager with a clip art addiction?

In this bonus Brand Odyssey episode, Miranda and Kylie dissect the now-viral Bezos x Sanchez wedding invite. From default cyan butterflies to illegible script fonts, we break down the bizarre design choices, what they say about billionaire branding, and whether this was a PR blunder… or a masterstroke in disguise.

New season coming soon. Until then - soak up the chaos, one butterfly at a time.

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Get in touch! We would love to hear from you...

Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us?

• Email us: sayhello@threeblocksleft.com.au
• Visit us: threeblocksleft.com.au
• Text us: +61481413332
• Connect and DM Brand Odyssey on IG
• Connect and DM Three Blocks Left on IG
• Connect with Kylie on LinkedIn
• Connect with Miranda on LinkedIn

Produced by Mylk Media

This week, we’re biting into the surprising history of the apple - the fruit that has shaped mythology, science, and branding. From Adam and Eve to Isaac Newton to a certain tech empire, how did this everyday fruit become such a powerful icon?

Then, we take a whiff of iSmell, a bizarre attempt to bring the internet to your nose. Imagine browsing the web and suddenly smelling fresh coffee or ocean waves. It was supposed to revolutionise digital experiences - but instead, it disappeared without a trace.

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Get in touch! We would love to hear from you...

Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us?

• Email us: sayhello@threeblocksleft.com.au
• Visit us: threeblocksleft.com.au
• Connect and DM Brand Odyssey on IG
• Connect and DM Three Blocks Left on IG
• Connect with Kylie on LinkedIn
• Connect with Miranda on LinkedIn

Produced by Mylk Media

As promised - and in our very first interview episode - we’re sitting down with Tony Ibbotson, founder and creative director of The Creative Method, to talk all things logos. From the bold Red Rooster rebrand to what makes a great logo stand out, Tony shares his insights on design, storytelling, and building brands that last. Short, sharp, and packed with branding gold!

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Get in touch! We would love to hear from you...

Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us?

• Email us: sayhello@threeblocksleft.com.au
• Visit us: threeblocksleft.com.au
• Connect and DM Brand Odyssey on IG
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• Connect with Kylie on LinkedIn
• Connect with Miranda on LinkedIn

Produced by Mylk Media

This week, we’re diving into two very different brand stories - one that rose from the ashes (or the deep fryer) and one that crashed before it even got started.

First up, Red Rooster’s redemption arc. For years, Australia’s OG chicken chain had an identity crisis - was it fast food? Was it a Sunday roast? Did anyone actually go there on purpose? But in a move no one saw coming, Red Rooster went from forgotten to fan favourite with a bold new look, a fresh menu, and the kind of confidence that says, “Yes, we do belong in the late-night drive-thru rotation.”

Then, we get into a failed Bumble campaign that literally no one asked for. Instead of empowering singles, the campaign backfired spectacularly, leaving users confused, annoyed, and wondering if Bumble even knew what its own app was for.

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Get in touch! We would love to hear from you...

Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us?

• Email us: sayhello@threeblocksleft.com.au
• Visit us: threeblocksleft.com.au
• Connect and DM Brand Odyssey on IG
• Connect and DM Three Blocks Left on IG
• Connect with Kylie on LinkedIn
• Connect with Miranda on LinkedIn

Produced by Mylk Media