Brand Growth Heroes Podcast Por Fiona Fitz | Brand Growth Heroes Mini MBA | arte de portada

Brand Growth Heroes

Brand Growth Heroes

De: Fiona Fitz | Brand Growth Heroes Mini MBA |
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Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.Copyright Fiona Fitz Consulting Ltd. Economía Finanzas Personales Gestión y Liderazgo Liderazgo
Episodios
  • Goodrays CBD: Scaling a £20M Functional Beverage with Founder Eoin Keenan

    Goodrays CBD: Scaling a £20M Functional Beverage with Founder Eoin Keenan
    Dec 9 2025
    This week, I am absolutely delighted to welcome Eoin Keenan, the founder of Goodrays, to the show. Goodrays is a UK functional beverage brand that is absolutely killing it in the challenger brand space.I loved talking to Eoin about his unique path to becoming a founder. We go right back in time to when he left university and travelled (and slept) in the back of a beat-up car in California, visiting the best hemp farms to learn how to grow the very ingredient that would become central to his brand. It’s an incredible story of commitment to the value proposition and this episode is a must-listen for anyone interested in scaling a successful challenger brand.We talk about:Building a Category: What it truly takes to create a new category and why it often requires more than just one brand to make it happen.Incremental Value: What it means to be "incremental" to your category and how to achieve it.The Irish Founder Experience: The unique mix of pride and pressure that comes with being an Irish founder building a brand in the UK.Team and Growth: How a small, highly committed team of just 16 people is driving such incredible, industry-defining growth, and Eoin's philosophy on hiring.I hope you get as much out of this conversation as I did!Useful linksConnect with Eoin on LinkedIn https://www.linkedin.com/in/eoin-keenan-009a8380/Follow Goodrays on Instagram https://www.instagram.com/goodrays/Connect with Goodrays on LinkedIn https://www.linkedin.com/company/goodrays/Goodrays website https://goodrays.uk/============================================================Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
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    53 m
  • Luxury, Science & Sisterhood: Inside SISTERLY with Co-Founder Jennifer O’Connell

    Luxury, Science & Sisterhood: Inside SISTERLY with Co-Founder Jennifer O’Connell
    Nov 25 2025
    If you’re anything like me, you’ve probably got a graveyard of supplements in a cupboard or under the sink, half-empty jars of vitamins that promised the world but now just gather dust. And when you do remember to take them, you’re faced with a mountain of pills of all shapes and sizes. Ugh.Well, my guest this week is here to save us from that nightmare. Jennifer O’Connell, a friend of mine from our university days, left a 20-year career as a top barrister in Dublin and New York to co-found SISTERLY, alongside her two brilliant friends, Aoife Matthews and Louise O'Riordan.We chat about:How Jennifer’s legal career helped her navigate everything from trademarks to manufacturing disputesWhy designing for women not small men makes all the differenceThe three-year journey to perfecting a powder supplement that’s now winning awards (and hearts!)How community and authenticity are driving their grassroots growth – from cold-water swims at the 40 Foot to Sisterly Summits in London and DublinThe power of organic advocacy: think Sonia O’Sullivan, Liz Earle, Trinny Woodall, and even the cast of Rivals (Victoria Smurfit doppleganger?!)What I love about this story (and I hope you will too) is that it’s about more than supplements; it’s about sisterhood, collaboration, and creating something that truly elevates women’s everyday health.Oh, and “Women are not small men.” When you design specifically for women, you make a better product for women. SISTERLY have nailed that, from the science to the packaging to the way they show up in the world. And I love how they’re building community in such a natural, joyful way, not just selling a product but inviting women to connect, dance, swim, and lift each other up. Enjoy, I hope you all learn loads!Useful linksSISTERLY website https://sisterlylabs.comFollow on Instagram @sisterly_labFollow on Facebook https://www.facebook.com/sisterlylabConnect with Jennifer on LinkedIn https://www.linkedin.com/in/jennifer-o´connell-b1066022a/Connect with Aoife Matthews https://www.linkedin.com/in/aoifematthews/Connect with Louise O'Riordan https://www.linkedin.com/in/louise-oriordan/============================================================Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!============================================== If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
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    48 m
  • From £14M -> $100M: How TRIP is Building a Truly Global Brand

    From £14M -> $100M: How TRIP is Building a Truly Global Brand
    Nov 11 2025
    Today I’m absolutely thrilled to have Olivia Ferdi, CEO and co-founder of TRIP, join us once again on fhe show.Since her last appearance on Brand Growth Heroes, TRIP has skyrocketed from around £14 million in annual sales to a projected $100 million this year.In this episode, Olivia shares with me how she and her team have achieved incredible growth, from blending CBD drinks in their kitchen as newlyweds to leading a global brand that’s changing how we think about calm, wellbeing, and soft drinks. We talk about:How TRIP’s super impressive recent raise came together and what it means for the next stage of growthExpansion and growth in the US markerBuilding a globalbrand around the feeling of calmThe power of consumer insight and innovation in scaling fastBalancing bold ambition with authenticity, motherhood, and leadershipHow Olivia herself has evolved from lawyer to founder and the hidden ‘superpowers’ she’s discovered along the way- and how you can find yours tooWhat struck me most in this conversation is Olivia’s honesty about growth, instinct, and personal transformation. She reminds us that every one of us might have a hidden superpower we haven’t yet discovered, and that’s both liberating and exciting.If you enjoy this episode, please like, follow, or subscribe on your podcast app, and share it with a fellow founder or colleague who’ll be inspired by Olivia’s story.Useful linksTRIP websiteTRIP InstagramConnect with Olivia Ferdi on LinkedInConnect with TRIP on LinkedInFind out more about CALM: The #1 app for sleep, meditation and relaxation here============================================================Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn,Facebook, Instagramand YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
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    45 m
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