Everyone wants to know what makes them “different.”

But most creatives are asking the wrong question, or they’re asking it from the wrong place.

Because there’s a big difference between what makes you unique as a human being and what makes you unique in the market. And if you don’t separate those two things, you’ll either take rejection too personally… or you’ll attach your identity to external validation in a way that’s not healthy.

In this episode, we’re unpacking how to identify your uniqueness in a way that feels honest and actually useful for your personal brand (without inventing something artificial or forcing yourself into a box).

We’ll talk about purpose, strengths, positioning, and the real place where differentiation lives: the intersection between your humanity and the needs you meet for others.

In This Episode, You’ll Learn

• The difference between your intrinsic human value and your commercial brand value
• How your strengths, experiences, and personality inform your positioning
• A practical exercise to identify your tangible and intangible differentiators

Additional episode mentioned:

• 76 | The Type of Content That Gets Your Organic Leads on Instagram

✨ Book a 1:1 Brand Reset to get clear on your message

Clarify your positioning and message focus so that showing up online feels clear, confident, and exciting again.

👉 https://eugeniawoo.com/brand

📲 Say HI on Instagram:

👉 https://www.instagram.com/eugenia.woo

You want growth without living in hustle mode. Literally, same.

If your marketing keeps asking for more (more content, more angles, more everything), this episode is your sanity reset.

I’m going through two habits that make business feel heavier than it needs to be (reopening decisions and saying too many things) and what to do instead so your message lands, your workload lightens, and your results get steadier.

What You’ll Learn:

• The real source of “constant hustle” (it’s not a tighter content calendar)
• The emotional loop that keeps you stuck
• Why trying to say too many things at once explodes your workload and dilutes response (and what to do instead)
• A gentle way to keep your message fresh without confusing your audience

✨FREE DOWNLOAD: Obvious Choice Bio Builder

If you realized you’ve been talking about your business without the clarity underneath it, grab my Obvious Choice Bio Builder, a short guided clarity kit to articulate who you are, what you do, and why people should trust you (without sounding generic).

👉 http://eugeniawoo.com/free-bio-builder

✨ Book a 1:1 Brand Reset to get clear on your message

Clarify your positioning and message focus so that showing up online feels clear, confident, and exciting again.

👉 https://eugeniawoo.com/brand

📲 Say HI on Instagram:

👉 https://www.instagram.com/eugenia.woo

“Quality over quantity” is cute (and honestly kind of a relief if you think about not having to create a lot of content)… but not what’s working right now.

If you want organic leads from Instagram without cold-DM tactics, you need quality AND volume: more reps of the right posts, in the right formats.

In this episode, I share the simple content mix and cadence I’m using (and why I joined Volume by Vix Meldrew to help me be SUPER effective).

In this episode, you’ll learn:

• Why “post twice a week” is bad advice in 2026 and beyond (and what actually drives organic leads)
• The 3 content types that fill a pipeline
• IG formats that are working now (candid carousels, tight B-roll reels, conversational hooks)
• Where to sell (hint: Stories) without tanking reach on the feed
• A 14-day sprint to test messages, increase volume, and track real lead signals

📲 Join VOLUME so you can get hundreds of organic leads through Instagram

👉 https://vixmeldrew.com/volume

✨ Want to get clear on what’s keeping your business from making sales?

If you want support identifying what’s actually off in your message and positioning, you can learn more about my Brand Positioning Audit at:

👉 https://eugeniawoo.com/brand

📲 Say HI on Instagram:

👉 https://www.instagram.com/eugenia.woo