Brand Canada - feature interview with Simon Anholt

If you’ve caught any of my previous episodes, you know this podcast explores what happens when Canadian news events get covered outside our borders.

It’s an idea that’s been bouncing around in my head since 2006.
That’s when I first heard that Canada was ranked one of the top three countries in the world…in a new global survey called the Anholt Nation Brands Index.
I’m a journalist, and I thought there must be some connection between the perceptions people have of Canada, and what they see and hear about us in the international media.
Simon Anholt is the brain behind the Nation Brands Index…the people who run countries seek him out to hear how they can improve, or leverage, their nation’s reputation.
He joins me for a feature interview about "Brand Canada," how to destroy your country's reputation, and whether or not domestic news ever influences Canada’s international image.