Brand Breakdown- SHEIN with Eartha and Stella
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Brand Breakdown- SHEIN with Eartha and Stella
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In this episode of Change Is Now, your hosts Eartha Hubbell and Stella Abril talk about mega fast fashion company, SHEIN. Shein is a B2C company based in China. They are one of the leading e-commerce sites in the world with over 7 million monthly users on their app ALONE. 40% of Shein website visitors are based in the US. Eartha and Stella break down Shein's business practices and uncover if their sustainability claims are true or greenwashing.
01:10 - Fast Fashion Stats
03:30 - SHEIN background
09:40 - Sustainable Claims
11:45 - Ethics
19:00 - SHEIN X - Design Competition
21:45 - Can SHEIN ever be sustainable?
31:35 - Demand Change
33:00 - Sustainable Options that compare to SHEIN styles
Learn more about SHEIN and Fast Fashion Companies:
Shein.com
Remake.world
Fashionrevolution.com