Millions of people across the globe spend an average of 8–10 hours a day sitting at a desk, and research increasingly shows that long periods of idling are linked to higher risks of diabetes, heart disease, and other chronic health problems.

And going to the gym for one hour does little to cancel the effects of sitting for too long. We’re learning that our well-being is shaped just as much by what happens the rest of the day.

In this episode of Brains Byte Back, host Erick Espinosa speaks with Dr. Milad Geravand, co-founder and CEO of Deep Care, about why the modern desk job has quietly become a health risk we need recognize and how new AI-powered tools could help change that.

Dr. Geravand created Isa, an AI-powered desk device designed to monitor posture, movement, and workplace conditions in real time. Unlike traditional fitness trackers that focus on workouts, Isa focuses on the 8–10 hours people spend sitting during the workday.

In this conversation, they explore:

• Why sitting all day affects metabolism and long-term health

• Why exercise alone may not undo sedentary habits

• How AI can support healthier behavior without invading privacy

• What companies can do to improve employee health and productivity

Find out more about Dr. Milad Geravand, here.

Learn more about Deep CareI, here.

Reach out to today's host, Erick Espinosa - erick@sociable.co

Get the latest on tech news - https://sociable.co/

Leave an iTunes review - https://rb.gy/ampk26

Follow us on your favourite podcast platform - https://link.chtbl.com/rN3x4ecY

72% of smartphones run Android. Just 28% run iOS.

Yet Apple’s App Store generates billions—because for years, it controlled the only path to iPhone users.

Until March 2024.

The EU’s Digital Markets Act forced Apple to open iOS to alternative app marketplaces, legally shifting the iPhone from a closed console to something closer to an open computer. But the transition came with friction, including a controversial install Core Technology Fee that left many developers questioning what “open” really meant.

In this episode, Erick Espinosa sits down with Artur Assanskiy, Chief Product Officer at Onside, to unpack what actually changed, why developers hesitated, and how alternative iOS distribution is evolving in Europe.

Find out more about Artur Assanskiy here.

Learn more about Onside here.

Reach out to today's host, Erick Espinosa - erick@sociable.co

Get the latest on tech news - https://sociable.co/

Leave an iTunes review - https://rb.gy/ampk26

Follow us on your favourite podcast platform - https://link.chtbl.com/rN3x4ecY

A CEO’s take on AI and the future of content creation

You’ve probably scrolled past it without realizing it. A song on your feed that sounds human—but isn’t. An influencer landing brand deals—who doesn’t exist. And suddenly, the creative world feels split on how this is set to impact the creator industry.

In this episode of Brains Byte Back, Erick Espinosa sits down with Shahrzad Rafati, Founder and CEO of RHEI, to discuss how AI is influencing the creator economy. Will the evolutionary technology scale creativity, or stifle it?

Instead of focusing on fear-driven headlines about fake artists and synthetic stars, this conversation zooms out, looking at AI as an assistive tool, similar to other industries. It looks at what creators are actually struggling with today, including burnout, overload, and the endless work that gets in the way of making meaningful things.

Shahrzad discuss why time is the real constraint for creators, how AI tools, like RHEI, can act more like a behind-the-scenes teammate, and why we need to retire the cynical misconception that AI replaces creativity. Instead, emphasizing the importance of focusing on human signals.

Because while AI can flood the world with saturated content and shape what people see, culture is still defined by human intent, authorship, and genuine human connection.

Find out more about Shahrzad Rafati here.

Learn more about RHEI here.

Reach out to today's host, Erick Espinosa - erick@sociable.co

Get the latest on tech news - https://sociable.co/

Leave an iTunes review - https://rb.gy/ampk26

Follow us on your favourite podcast platform - https://link.chtbl.com/rN3x4ecY