If all the noise in the popular media and online is anything to go by, differences between various generations including Gen Z, Gen X, Boomers and so on are not just real but are something that leaders and organisations need to take seriously in order to ensure their effectiveness into the future. But is that really the case? Is there really a scientific basis to support arguments and assertions about generational differences and their impact on organisations?

To explore these questions, I am delighted to welcome to Brain for Business Professor David Costanza.

David Costanza is a professor at the University of Virginia’s McIntire School of Commerce.

About our guest...

Professor Costanza’s research focuses on generational differences; adaptive leadership; high potential; organizational culture, decline, and death; as well as statistics and research methods. He has published in Journal of Business and Psychology; Journal of Vocational Behavior; Personnel Psychology; and Work, Aging and Retirement. He has authored for Slate and has been interviewed by The Washington Post, The Wall Street Journal, Financial Times, TIME magazine, VOX, and Yahoo! Finance. He is a member of the Society for Industrial and Organizational Psychology and the Academy of Management and serves on the editorial boards of Journal of Business and Psychology and Work, Aging and Retirement.

• The 2023 article from the journal Acta Psychologica – Are generations a useful concept? – can be accessed here: https://www.sciencedirect.com/science/article/pii/S0001691823002354
• The Slate article referred to – Can We Please Stop Talking About Generations as if They Are a Thing? – to is available here: https://slate.com/technology/2018/04/the-evidence-behind-generations-is-lacking.html

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It is one thing to develop an innovation and put it out into the world, but that will only get you so far. Just as important is the adoption of innovations by customers, users or stakeholders. Yet what drives the adoption of innovation and how can organisations support the greater adoption of their offerings?

To discuss this it is a pleasure to speak today with Dr Radu Dimitriu, Associate Professor in Marketing at Trinity College Dublin.

About our guest...

Dr Radu Dimitriu is an Associate Professor in Marketing at Trinity College Dublin. Radu has a PhD from BI Norwegian Business School in Oslo, and prior to joining TCD worked with Cranfield University in the UK (2010-2018). His research is focused on branding, consumer behaviour and psychology, social media marketing, CSR and prosocial behaviour, consumer responses to sensory-enabling technologies, and consumers' adoption of AI-enabled technologies such as autonomous products and chatbots. On the Trinity MBA, Radu is also coordinating the programme's capstone Strategic Company Projects, as well as lecturing on Marketing Strategy. Radu has been consulting for blue chip companies and regularly engages with the industry; recent engagements include that of Judge at the Ireland User Experience Awards and of Speaker at the Customer Experience Professional Association Day. A citizen of the world, he speaks several languages including English, Spanish, French, Norwegian, Portuguese and his mother tongue, Romanian.

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In any organization sometimes things will go wrong or just not work out. While in many cases this might be due to mistakes or errors, at other times it is due to professional misconduct – often leading to significant consequences for both the organization and the individuals concerned.

To explore the issue of professional misconduct in greater depth, I am delighted to be joined on the Brain for Business podcast by the co-author of a recent paper on the subject, Will Harvey.

Will Harvey is a Professor of Leadership at Melbourne Business School in Australia and is currently the Director of the Social Purpose Centre, as well as being an International Research Fellow at the Oxford University Centre for Corporate Reputation.

Will researches on reputation, talent management and leadership within organisations. He has recently published the book, Reputations at Stake, with Oxford University Press and his work has appeared in journals such as Harvard Business Review, Journal of Management Studies, Human Relations, Management Learning, Work, Employment & Society, and the British Journal of Management.

The article discussed in the interview - Why Individuals Commit Professional Misconduct and What Leaders Can Do to Prevent It – is published in California Management Review and is available to download here: https://journals.sagepub.com/doi/pdf/10.1177/00081256241305815

Full Reference: Harvey, W. S., Arora, N., Currie, G., & Spyridonidis, D. (2024). Why Individuals Commit Professional Misconduct and What Leaders Can Do to Prevent It. California Management Review, 00081256241305815.

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