Boundaries Over Punches | Elicia Ybarra

In this powerful episode of Business Story of the Week, we sit down with Elicia Ybarra — a lifelong martial artist, entrepreneur, and founder of Pretty Hands Hard Punches. Elicia’s mission? To empower one million women by redefining self-defense beyond just physical moves — focusing instead on situational awareness, gut instincts, and emotional boundaries.

Elicia opens up about her entrepreneurial journey, including early failures in social media marketing, how she rebuilt from the ground up, and why structure, storytelling, and authenticity are her top business tools. Her advice? Learn to say no — because protecting your emotional space is just as vital as knowing how to throw a punch.

This is more than a business story — it’s a movement.