Borrowed Trust: The Fastest Way to Build Credibility in Your Studio or Business

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Building trust doesn’t have to take years—it can be accelerated using a strategy called "borrowed trust". By strategically aligning with already trusted people, places, or platforms, yoga and Pilates businesses can go from unknown to thriving—much faster.

I have seen so many new entrepreneurs wait until they feel "established enough" before charging premium rates or expanding their business. However, the most successful studio owners know that credibility can be borrowed, not just earned over time.

In this episode, you’ll learn:

• What "borrowed trust" is and how it works
• Why your location can impact your studio's credibility instantly
• How collaborations, guest appearances, and strategic partnerships can fast-track trust with your audience
• Why your service quality must match the trust you inherit for lasting success
• Identifying trusted entities to align with in your business

Tune in to discover how you can leverage borrowed trust to save years of struggle and start serving your ideal clients faster.

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