Affirmations are often misunderstood — and too easily dismissed.

In this episode of Born to Win, I break down what affirmations really are, why they sometimes fail, and how to use them correctly to build belief on purpose.

This isn’t about standing in front of a mirror pretending to believe something you don’t. It’s about understanding how the subconscious mind actually works — and how repetition, emotion, and identity shape your results.

If you’ve ever:

• Tried affirmations and felt silly

• Wondered why your habits aren’t changing your results

• Felt like you’re confident on the outside but doubtful on the inside

• Struggled with self-sabotage

This episode will give you a practical, structured system for re-educating your subconscious mind.

I share the exact framework I learned from my father Bob Proctor:

• Why identity matters more than outcomes

• How to create “believable” affirmations that don’t trigger mental resistance

• The neuroscience behind self-affirmation

• The formula: repetition + emotion = new programming

• How to lock belief in through small daily proof

Because the truth is simple:

You are already using affirmations. The question is — are they building you up… or holding you back?

If you can build one belief on purpose, you can build any belief.

And that is freedom.

Simplified Success in 15 Minutes or Less.

More from Brian Proctor: https://www.brianproctor.com

My Father Knew the Secret: Growing Up with Bob Proctor — now at Amazon, Audible, Barnes & Noble and other retailers: https://www.MyFatherKnewtheSecret.com

12 Easy Steps To Change Your Life: Stop Waiting For That BIG Thing — now at Amazon, Audible, Walmart, Barnes & Noble and other retailers: https://www.12easysteps.com

Proctor’s Principles Coaching — enroll now: https://www.ProctorsPrinciples.com

Watch Brian's Masterclass now: https://www.BrianProctor.com/Masterclass

Every result in your life is being shaped by a belief.

Not the beliefs you say you have — but the ones quietly running in the background, influencing your behavior, your decisions, and what you think is possible for you.

In this episode of Born to Win, I want to share one of the most powerful questions my father taught me — a question that has the ability to loosen old limits and open the door to real change:

“Who told me that?”

Because many of the beliefs you’re living with today were never consciously chosen.

They were absorbed early — from parents, teachers, culture, religion, media, and emotional experiences that were never questioned.

Over time, those borrowed ideas became familiar.

And familiarity slowly turned into identity.

In this episode, I walk you through:

• why beliefs are formed before we ever learn how to evaluate them

• how an inherited idea can quietly become a lifelong limitation

• the difference between truth and what simply feels familiar

• why you don’t fight old paradigms — you outgrow them

• how reframing changes meaning without denying reality

• and how asking better questions reshapes your future

This is not about positive thinking or pretending everything is fine.

It’s about self-leadership — choosing which ideas get to shape your life going forward.

Because the moment you stop living inside outdated stories… you begin writing a new one.

And that’s where real freedom begins.

Simplified Success in 15 Minutes or Less.

More from Brian Proctor: https://www.brianproctor.com

My Father Knew the Secret: Growing Up with Bob Proctor — now at Amazon, Audible, Barnes & Noble and other retailers: https://www.MyFatherKnewtheSecret.com

12 Easy Steps To Change Your Life: Stop Waiting For That BIG Thing — now at Amazon, Audible, Walmart, Barnes & Noble and other retailers: https://www.12easysteps.com

Proctor’s Principles Coaching — enroll now: https://www.ProctorsPrinciples.com

Watch Brian's Masterclass now: https://www.BrianProctor.com/Masterclass

Most people think their biggest obstacle is a lack of time, discipline, or opportunity.

But more often than not, it’s something quieter… the way they speak to themselves.

In this episode of Born to Win, we’re talking about how to interrupt negative thought loops, lower the volume on your inner critic, and step into true self-leadership — not by forcing positivity, but by guiding yourself with intention.

You’ll hear one of the simplest tools my father used for decades to stop spirals before they turn into habits: “NEXT.” A command that breaks the loop, resets your focus, and puts you back in the driver’s seat.

In this episode, you’ll learn:

• why self-criticism isn’t motivation — it’s conditioning

• how to reframe mistakes as feedback, not verdicts

• how your words (to yourself and others) reinforce identity

• the 3-step Self-Talk Reset to practice all week

• what it actually means to “lead your life” in real time

Because leadership isn’t just what you do for others. It’s how you guide yourself when things get uncomfortable.

And the moment you stop attacking yourself and start directing yourself… everything changes.

Simplified Success in 15 Minutes or Less.

More from Brian Proctor: https://www.brianproctor.com

My Father Knew the Secret: Growing Up with Bob Proctor — now at Amazon, Audible, Barnes & Noble and other retailers: https://www.MyFatherKnewtheSecret.com

12 Easy Steps To Change Your Life: Stop Waiting For That BIG Thing — now at Amazon, Audible, Walmart, Barnes & Noble and other retailers: https://www.12easysteps.com

Proctor’s Principles Coaching — enroll now: https://www.ProctorsPrinciples.com

Watch Brian's Masterclass now: https://www.BrianProctor.com/Masterclass