When I was nine years old, my dad gave me a piece of advice that changed the entire course of my life. He said, “Brian, everyone you meet wants to feel important. If you make other people feel important, you’ll never be short on friends.”

That simple truth became one of my father’s most powerful lessons — and one of the greatest success principles I’ve ever learned.

In this episode, I’m sharing the deeper meaning behind MMFI — Make Me Feel Important — a philosophy that transforms not just relationships, but the energy you bring into the world. You’ll learn how to apply it in your business, your family, your friendships — and even with strangers.

This isn’t about flattery or people-pleasing. It’s about presence.

It’s about really seeing people — listening, caring, and recognizing the divine spark in everyone you meet.

When you make others feel valued, you don’t lose power — you amplify it.

Because what you give always comes back.

So this week, I’m inviting you to practice one question each morning:

“Who can I make feel important today?”

It might just change your day — and theirs.

Simplified Success in 15 Minutes or Less.

More from Brian Proctor: https://www.brianproctor.com My Father Knew the Secret: Growing Up with Bob Proctor now at Amazon, Audible, Barnes & Noble and other retailers: https://www.MyFatherKnewtheSecret.com 12 Easy Steps To Change Your Life: Stop Waiting For That BIG Thing now at Amazon, Audible, Walmart, Barnes & Noble and other retrailers: https://www.12easysteps.com Proctor's Principles Coaching – enroll now or join the waitlist: https://www.ProctorsPrinciples.com

What was my father Bob Proctor’s final lesson for me?

It wasn’t about money, mindset, or success — it was about intuition.

In this deeply personal episode, I share the last conversational thread I had with my father — and the profound truth hidden within it: Your intuition is the voice of Spirit.

You’ll learn what intuition really is (and what it isn’t), why most people never develop it, and how to finally trust the quiet nudge that’s been guiding you all along.

I reveal the practical steps my father used to access higher guidance, make bold decisions, and build an extraordinary life — long before there was any evidence it would work.

You’ll discover how to quiet the noise, strengthen your intuitive awareness, and recognize the difference between fear and faith — between old conditioning and spiritual direction.

This episode isn’t about thinking harder — it’s about listening deeper. Because the greatest guidance you’ll ever receive isn’t out there — it’s within you.

Simplified Success in 15 Minutes or Less.

More from Brian Proctor: https://www.brianproctor.com My Father Knew the Secret: Growing Up with Bob Proctor now at Amazon, Audible, Barnes & Noble and other retailers: https://www.MyFatherKnewtheSecret.com 12 Easy Steps To Change Your Life: Stop Waiting For That BIG Thing now at Amazon, Audible, Walmart, Barnes & Noble and other retrailers: https://www.12easysteps.com Proctor's Principles Coaching – enroll now or join the waitlist: https://www.ProctorsPrinciples.com

You weren’t born to fit in — you were born to win.

In this powerful first episode, Brian Proctor breaks down the deeper meaning behind Born to Win and reveals the truth his father, Bob Proctor, spent over 60 years teaching: success isn’t something you chase — it’s something you allow.

You’ll uncover why most people struggle not because they lack potential, but because they’re trapped by outdated programming — and how to rewire your beliefs so life starts to rise up to meet you.

Brian shares three timeless steps to activate your inner winner:

1️⃣ Decide who you want to become. 2️⃣ Discipline your mind. 3️⃣ Act on inspired ideas.

Whether you’re building your business, improving your health, or deepening your relationships, this episode will help you reconnect with the power that’s already inside you.

Because when you remember who you really are, winning becomes natural.

Simplified Success in 15 Minutes or Less.

More from Brian Proctor: https://www.brianproctor.com My Father Knew the Secret: Growing Up with Bob Proctor now at Amazon, Audible, Barnes & Noble and other retailers: https://www.MyFatherKnewtheSecret.com 12 Easy Steps To Change Your Life: Stop Waiting For That BIG Thing now at Amazon, Audible, Walmart, Barnes & Noble and other retrailers: https://www.12easysteps.com Proctor's Principles Coaching – enroll now or join the waitlist: https://www.ProctorsPrinciples.com