Boost Your Treatment Center's SEO with Eric Sachs: EEAT, Trust, and Topical Authority

Welcome to Recovery Reach by Recovery.com! In today's episode, Eric Sachs, CEO of Sachs Marketing Group, dives deep into the world of SEO, EEAT (Experience, Expertise, Authority, Trustworthiness), and how these play crucial roles in the digital marketing strategy of addiction treatment centers. Learn from Eric's journey of 14.5 years in the industry, his personal recovery story, and the practical steps his agency takes to help treatment centers avoid bankruptcy and thrive online. From backlink strategies to ensuring HIPAA compliance and leveraging digital PR, discover actionable insights to enhance your treatment center's online presence and effectiveness.

Explore addiction and mental health treatment options: https://recovery.com

Connect with Sachs Marketing Group: https://sachsmarketinggroup.com/

00:00 Introduction to Recovery Reach
00:48 Meet Eric Sachs: CEO of Sachs Marketing Group
01:38 Eric's Journey to Recovery and Business
04:51 The Importance of Digital Marketing in Treatment Centers
05:39 Understanding Google's YMYL and EEAT
06:58 Building Topical Authority and Trust
13:52 EEAT: Experience, Expertise, Authority, and Trustworthiness
22:58 Practical Examples of EEAT Implementation
25:12 Licensing and Certifications in Treatment Centers
26:20 Importance of Navigable Content
27:07 Linking Awards and Certifications
28:02 Placement of Certifications on Websites
28:53 Fact-Checking and Approval in Content
30:02 Building Authority Through Team Pages
31:10 Digital PR and SEO Benefits
31:50 Understanding Link Juice
36:02 Challenges for Small Treatment Centers
38:43 Case Study: Strive Forward Recovery
42:21 The Future of SEO in the Age of AI
44:58 Conclusion and Contact Information