In this episode of the Books, Business, and Mindset Podcast, certified creativity coach Jen Graybeal delves into effective marketing strategies for authors. Focusing on the four Ps—Product, Price, Place, and Promotion—Jen highlights the importance of distinguishing between strategies and tactics. The discussion includes practical tips on diversifying product offerings, setting appropriate pricing, choosing the best sales platforms, and utilizing effective promotional tactics. Listeners also get insights on the significance of newsletters, social media, and events in building a strong marketing plan.

00:00 Introduction to the Podcast

00:23 Understanding Marketing Strategy vs. Tactics

03:38 The Four Ps of Marketing

04:56 Product: More Than Just Books

09:40 Place: Where to Sell Your Books

14:01 Price: Setting the Right Value

17:03 Promotion: Connecting with Readers

38:45 Final Thoughts and Conclusion

Work It: A 6- Week Coaching Intensive for Authors

Information, registration, testimonials: https://www.jentheeditor.com/work-it

Where to find Jen

Website: https://www.jentheeditor.com/
All the socials: @jentheeditor

Subscribe to Jen's newsletter for Author Marketing and Mental Health tips

https://www.jentheeditor.com/subscribe

In this episode of the Books Business and Mindset Podcast, hosted by creativity coach Jen Graybeal, the focus is on the importance of building three distinct teams crucial for any author's success. Jen emphasizes the collaborative nature of the writing process, debunking the myth of the solitary author. She details the need for support during story development, including sprint groups and critique groups. The discussion extends to the publishing team, covering editors, cover designers, and distribution strategies. Jen also highlights the essential role of a marketing team, offering tips on developing a marketing alliance. The episode is rich with practical advice for authors at all stages of their careers.

00:00 Welcome to the Books Business and Mindset Podcast

00:26 The Three Essential Teams for Authors

01:33 Building Your Writing Team

03:56 The Importance of Critique Groups and Beta Readers

09:56 Assembling Your Publishing Team

13:14 Marketing Strategies for Authors

19:29 Influencer Marketing and Media Kits

30:57 Conclusion and Final Thoughts

Mentioned in the episode

The Ultimate Guide to Book Marketing by Nicholas Erik

Work It: A 6- Week Coaching Intensive for Authors

Information, registration, testimonials: https://www.jentheeditor.com/work-it

Where to find Jen

Website: https://www.jentheeditor.com/
All the socials: @jentheeditor

Subscribe to Jen's newsletter for Author Marketing and Mental Health tips

https://www.jentheeditor.com/subscribe

In this episode of the Books Business and Mindset Podcast, host Jen Graybeal, a certified creativity coach, discusses effective planning strategies for authors. Jen continues from episode six, emphasizing the need for a comprehensive brain dump to organize and manage tasks. She advocates for personalizing the planning process and using action-oriented language to enhance productivity. The episode introduces a six-step planning system designed to provide clarity and confidence. The discussion also highlights the importance of regular review and self-trust in achieving long-term success.

00:00 Introduction and Welcome

00:23 Recap of Previous Episode

01:11 Step-by-Step Planning Process

03:15 Organizing Your Tasks

06:45 Using Action-Oriented Language

13:16 Final Steps and Review

23:52 Conclusion and Farewell

Where to find Jen

Website: https://www.jentheeditor.com/
All the socials: @jentheeditor

Subscribe to Jen's newsletter for Author Marketing and Mental Health tips

https://www.jentheeditor.com/subscribe