Ever feel overwhelmed by content creation and marketing for your photography business? In this episode, I'm sitting down with Carissa Wu on the Get A Heck Yes podcast to break down my complete guide to ChatGPT for photographers.

I'm sharing exactly how I use this free tool as my marketing assistant to save hours every week on everything from social media captions to blog posts and SEO. If you've been hesitant to jump on the AI train or you've tried ChatGPT but weren't impressed with the results, this conversation is going to change everything for you.

In this episode, I'm sharing:

• How to train ChatGPT to actually sound like you (not like a robot!)
• My exact process for creating a month's worth of content in under an hour
• Why you need to go "seven layers deep" with your prompts for the best results
• How I use ChatGPT for content creation, SEO research, and content calendars
• The biggest mistakes photographers make when using AI (and how to avoid them)

Ready to get your time back and create content that actually converts? Listen to the full episode now to learn how to make ChatGPT your secret weapon for growing your photography business smarter, not harder!

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Start the new year strong with my 30-Day Marketing Challenge for Photographers! We kick off on Friday January 2nd. Each day, you’ll get a quick marketing action to help you get seen, book more clients, and build momentum — all sent straight to your inbox.

Sign up here - https://brookejefferson.com/challenge

Hey friend—this is a quick bonus episode, and I’ll keep it short and to the point.

If you’re listening to this and thinking, “January is usually slow for me” or “I really want this year to be different in my business,” I made something specifically for you.

Then it's time to join the free 30 Day Marketing Challenge kicking off January 2nd, 2026. You can sign up here.

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Start the new year strong with my 30-Day Marketing Challenge for Photographers! We kick off on Friday January 2nd. Each day, you’ll get a quick marketing action to help you get seen, book more clients, and build momentum — all sent straight to your inbox.

Sign up here - https://brookejefferson.com/challenge

I recently joined Sabrina Gebhardt on the Shoot It Straight podcast to talk about one of the biggest challenges photographers face—booking more clients and converting inquiries into paying sessions. As a family photographer and business coach with 14 years of experience, I shared the lessons I’ve learned (often the hard way!) about what actually works.

We covered: The 3 biggest obstacles that keep photographers from booking more clients—self-doubt, impatience, and generic messaging. Why most inquiries don’t convert (and how simplifying your pricing and booking process changes everything). The importance of clear, simple communication and creating a seamless, professional experience from start to finish.

If you’re ready to stop hearing “we’ll think about it” and start booking more clients, press play on this episode!

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Start the new year strong with my 30-Day Marketing Challenge for Photographers! We kick off on Friday January 2nd. Each day, you’ll get a quick marketing action to help you get seen, book more clients, and build momentum — all sent straight to your inbox.

Sign up here - https://brookejefferson.com/challenge

Ever wonder what camera settings professional photographers actually use? In this episode, I'm pulling back the curtain on my exact camera settings for outdoor, indoor, and studio photography sessions.

I break down the technical details in a way that's easy to understand, whether you're just starting out or looking to refine your approach. I'm sharing hard-won wisdom from years of trial and error, in-person workshops, and mentorship—including why shooting underexposed might transform your editing workflow and why your shutter speed could be the culprit behind blurry family photos.

In this episode, I'm covering:

• My go-to ISO, aperture, and shutter speed settings for sunset family sessions
• How I adjust my settings for in-home sessions vs. studio work
• Why I shoot in Kelvin mode instead of auto white balance
• The truth about f-stop myths (hint: it's not about how many heads are in the frame!)
• When to upgrade from a crop sensor to full frame—and when to stick with what you have

Ready to dial in your settings and shoot with more confidence? Listen to the full episode now to get all the technical details and start capturing consistently beautiful images in any lighting situation!

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Start the new year strong with my 30-Day Marketing Challenge for Photographers! We kick off on Friday January 2nd. Each day, you’ll get a quick marketing action to help you get seen, book more clients, and build momentum — all sent straight to your inbox.

Sign up here - https://brookejefferson.com/challenge

In this episode of The Unscripted Podcast, I sit down with Anna Hutchcroft to talk about one of the most common struggles photographers face — why your pricing isn’t the problem when you’re not booking. I share the real reasons photographers struggle to attract clients, plus how to shift your mindset and marketing to stand out and convert more inquiries into bookings.

We dig into:

• Why your mindset matters more than your price list
• Six practical strategies to attract more leads
• How to master in-person networking (even if you’re an introvert)
• The secret to confidently asking for the sale

If you’ve ever wondered why “lowering your prices” isn’t fixing your booking problem, this conversation will help you see what really needs to change. Press play and let’s dive in!

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Start the new year strong with my 30-Day Marketing Challenge for Photographers! We kick off on Friday January 2nd. Each day, you’ll get a quick marketing action to help you get seen, book more clients, and build momentum — all sent straight to your inbox.

Sign up here - https://brookejefferson.com/challenge

We might not be done with 2025 just yet, but it’s time to start planning for your most profitable (and peaceful) year yet in 2026. In this episode, I’m walking you through a simple three-part process to reflect on your past year, dream big for what’s next, and create a realistic action plan you can actually stick to.

Here’s what you’ll learn:

• The key questions to review from 2025 before setting new goals
• How to set meaningful business and lifestyle goals for 2026
• My step-by-step method for turning those goals into an actionable plan

If you’re ready to step into 2026 with clarity, confidence, and a business that fits your life—not the other way around—press play now.

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Start the new year strong with my 30-Day Marketing Challenge for Photographers! We kick off on Friday January 2nd. Each day, you’ll get a quick marketing action to help you get seen, book more clients, and build momentum — all sent straight to your inbox.

Sign up here - https://brookejefferson.com/challenge

We’ve all been there—wondering why our friends and family don’t hire us for photos when we know we’d do an amazing job. In this episode, I’m breaking down the truth about why that happens and how to stop taking it personally so you can shift your focus toward finding clients who truly value your work.

Here’s what you’ll learn:

• Why friends and family often hesitate to book you (and why it’s not about your talent)
• How to move past discouragement and build confidence in your business
• Where to focus your marketing energy so you can attract your ideal clients

If you’ve ever felt overlooked by the people closest to you, this episode will encourage you to keep going—and remind you that your dream clients are out there. Press play now!

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Start the new year strong with my 30-Day Marketing Challenge for Photographers! We kick off on Friday January 2nd. Each day, you’ll get a quick marketing action to help you get seen, book more clients, and build momentum — all sent straight to your inbox.

Sign up here - https://brookejefferson.com/challenge

Hey friend! In this episode, I'm breaking down why email marketing is an absolute must for your photography business—especially if you're struggling to book clients from social media alone.

I'm sharing real numbers from my own business (like how I filled all 7 of my Christmas mini spots using just 3 emails with a 46% open rate!), plus I'm walking you through exactly how to build your list starting with past clients and your current social media followers.

I'm also diving into why I'm obsessed with Flodesk and giving you a whole year of email templates when you sign up using my link.

You'll learn:

• Why email marketing converts better than social media for booking clients

• How to build your email list from scratch (starting with past clients!)

• Real stats from my Christmas mini campaign that booked out in 3 emails

• Why Flodesk is the best platform for photographers (and how to get a year of free templates!)

Ready to stop leaving money on the table? Press play and let's get your email marketing strategy up and running. Trust me, your future booked-out calendar will thank you!

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Start the new year strong with my 30-Day Marketing Challenge for Photographers! We kick off on Friday January 2nd. Each day, you’ll get a quick marketing action to help you get seen, book more clients, and build momentum — all sent straight to your inbox.

Sign up here - https://brookejefferson.com/challenge