How can you best plan and measure your book marketing efforts? That’s what we’re answering today with my guest Susan Neal.

Susan is the author of eight books including her recent release, How to Sell 1000 Books a Month. She’s also CEO of Christian Indie Publishing Association (CIPA), which offers a slew of resources to help you when you first start writing your book all the way through publishing and marketing.

We talk about how to balance marketing with writing, how to create a monthly marketing plan that matches your personality, and how to measure the success of podcast guesting to market your books.

Susan’s book

Christian Indie Publishing Association

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Note: affiliate links may be included. I only share products I use that you will love! - Kim

What if instead of “borrowing” someone else’s audience, you focused on growing your own?

Lead podcast listeners from curious to connected with a private podcast reader magnet.

Want to see one in action? Listeners to Readers is just six short episodes to share how a private podcast can grow your email list and market your nonfiction book.

Listen for free at listenerstoreaders.com.

🎧 LISTENERS TO READERS (private podcast)

📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:

Private Podcast Toolkit (special listeners' price!)

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☑️ START YOUR AUTHOR PODCAST CHECKLIST

🎙️ Microphone

🎧 Hosting (Buzzsprout)

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Note: affiliate links may be included. I only share products I use that you will love! - Kim

No time to market your books, or build and nurture relationships with your target readers on social media? I know, you may have a love/hate relationship with social media. Me too.

If you're sticking with social to market your books, are you using it to connect with new readers? Nurture existing ones? Or perhaps you're simply using social to scroll and numb out instead. Don't let that last one distract you!

Let's get real today about the time we're spending on social.

Related Episode:

How to Write Off Social When Marketing Your Book

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Private Podcast Toolkit (special listeners' price!)

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☑️ START YOUR AUTHOR PODCAST CHECKLIST

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Note: affiliate links may be included. I only share products I use that you will love! - Kim

One of the most common mistakes authors (and their publishers) make with podcast pitching is sending cookie cutter pitches. Let's talk about why this might not work for you and how to fix it so your pitch gets a yes.

Related episodes:

Common Podcast Pitching Mistakes playlist

How to Pitch a Podcast playlist

Pitching podcasts as a first-time author

🎧 LISTENERS TO READERS (private podcast)

📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:

Private Podcast Toolkit (special listeners' price!)

💛 FAVE PODCASTING RESOURCES:

☑️ START YOUR AUTHOR PODCAST CHECKLIST

🎙️ Microphone

🎧 Hosting (Buzzsprout)

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Note: affiliate links may be included. I only share products I use that you will love! - Kim

When pitching to guest on podcasts, how do you create an interview query that gets a yes from the host?

Today is part four and the finale of my collaborative series with Linda Goldfarb called Interview Guesting Best Practices.

Linda is the award-winning author of Creating Dynamic Podcasts & Audiobooks, and hosts both the Your Best Writing Life podcast and the Staying Real About Faith & Family podcast.

Catch up on the series:

Part 1: Three Steps to Expand the Reach of Your Core Message (on Your Best Writing Life)

Part 2: Creating Your Top Three Interview Topics (with Emotion)

Part 3: How to Create Promise-Fulfilling Interview Questions (on Your Best Writing Life)

Connect with Linda:

Linda's book

Website

Your Best Writing Life Podcast

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Private Podcast Toolkit (special listeners' price!)

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☑️ START YOUR AUTHOR PODCAST CHECKLIST

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Note: affiliate links may be included. I only share products I use that you will love! - Kim

When pitching to guest on podcasts, how do you propose interview topics that attract both the host and their listeners?

Today is part two of my collaborative series with Linda Goldfarb called Interview Guesting Best Practices.

Linda is the award-winning author of Creating Dynamic Podcasts & Audiobooks, and hosts both the Your Best Writing Life podcast and the Staying Real About Faith & Family podcast.

RESOURCES:

Part 1: Three Steps to Expand the Reach of Your Core Message (on Your Best Writing Life)

Linda's book

Website

Your Best Writing Life Podcast

Headline Analyzer

Delivering on the Promise of Your Podcast

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Private Podcast Toolkit (special listeners' price!)

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☑️ START YOUR AUTHOR PODCAST CHECKLIST

🎙️ Microphone

🎧 Hosting (Buzzsprout)

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🖥️ Recording/Editing (Descript)

📣 PodMatch (connecting hosts and guests)

LET'S CONNECT:
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Note: affiliate links may be included. I only share products I use that you will love! - Kim

Next week, watch for a new series called Interview Guesting Best Practices, inspired by my friend Linda Goldfarb's book, Creating Dynamic Podcasts & Audiobooks.

Episode 1 starts on Tuesday on Your Best Writing Life, hosted by Linda.

Then we'll be back here on next Friday for episode 2.

Looking forward to serving you in both places!

Your Best Writing Life Podcast

Start Marketing When You Start Writing

Linda's book

Creating a Unique Podcast Collaboration (#97)

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Note: affiliate links may be included. I only share products I use that you will love! - Kim

So what’s all the fuss about video anyway? My friend Danielle Wallace, copywriter and video marketer, is here to share about the power of storytelling on video. She has great tips for getting comfortable being seen on camera, and even ideas for faceless videos if that’s not your jam.

Connect with Danielle:

Website

🎧 LISTENERS TO READERS (private podcast)

📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:

Private Podcast Toolkit (special listeners' price!)

💛 FAVE PODCASTING RESOURCES:

☑️ START YOUR AUTHOR PODCAST CHECKLIST

🎙️ Microphone

🎧 Hosting (Buzzsprout)

📥 Private Podcast Hosting (Hello Audio)

🖥️ Recording/Editing (Descript)

📣 PodMatch (connecting hosts and guests)

LET'S CONNECT:
IG/Threads
Linkedin

Note: affiliate links may be included. I only share products I use that you will love! - Kim