Book 101 Review, in its fifth season, features Carly Pepin CEOs and business owners as my guest.

Carly Pepin

Human Behavior Specialist

CEOs and business owners come to me when they’re ready to scale their companies, overcome burnout, and reconnect with the vision that originally inspired them.

For 15yrs I've been helping leaders break through growth barriers, align their teams, and increase their company’s valuation—while ensuring they don’t lose themselves in the process. By combining proven business frameworks with deep human behavior insights, I guide individuals to unlock the clarity and momentum needed to lead their organizations with confidence and purpose.

I show leaders why they’ve encountered specific challenges in their business—whether it’s plateaued growth, team misalignment, or decision fatigue—and how to transform these obstacles into leverage points for success. Scaling a company isn’t just about structure and execution; it’s about mental resilience, strategic clarity, and ensuring your business fuels your life, rather than drains it.

When leaders ask the right questions, they don’t just get unstuck—they tap into a state of inspiration where decisions become clear, actions become natural, and their business begins to work for them instead of the other way around.

I’m here to help leaders scale smarter, lead more effectively, and create a business that aligns with your long-term vision—one that’s not just profitable, but deeply fulfilling.

When I’m not working with leaders, you’ll find me exploring new business strategies, studying human behavior, practicing yoga, traveling, and enjoying time with my family.

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