Bonus! Dissecting Timeline's Very Un-Biotech-Like Rebrand, Why “Longevity Science” is Here to Stay and What Exactly Is Mitochondrial Health?

This uninterrupted episode is brought to you in partnership with our friends at Timeline. Meet Timeline Chief Brand Officer Jaimee Holmes, whose resume reads like a wish list of dream gigs, with prior roles at Benefit, Ole Henriksen, Too Faced, Marc Jacobs Beauty and Goop. Today, Jaimee tells us everything there is to know about the Swiss biotech company she’s proud to lead into the next era in longevity science. Plus, we spill the tea on beauty rebrand hits and misses, including how to know when it’s time for a refresh from the Master of the Rebrand herself.You’ll learn about:Now backed by L'Oréal's Bold Ventures, why Timeline is poised to become the next big thing in longevity skincareEverything to know about the Swiss biotech company’s breakthrough ingredient, Mitopure – powered by Urolithin A and 56 patents – and how it aims to target cellular aging from the inside and outInsider insights on biotech beauty pricing, marketing truths and where the future of the industry is headedPlus, industry hot takes! The CBO offers her opinion on which brands are tops in her books and what it takes for a brand to master its own longevityPssst! Look out for Timeline’s first ever, immersive pop-up “Longevity Lab” in SoHo this monthGet social with us and let us know what you think of the episode! Find us on Instagram, Tiktok,X, Threads. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302. Sign up for our Substack here For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/ Related episodes like this:Skincare School in Session! Hollywood Facialist Gina Mari On What You May be Getting Wrong in Your Skincare RoutineFresh Beauty co-founder Lev GlazmanCortisol Face, Fascia Care and How-to Brow Lift At Home With The Facialist’s Facialist, Maria Cristina BrunoPROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast! Timeline:If you’re curious about Timeline, we have a very special promo code just for our audience. Visit timeline.com/breaking and use the code BREAKING at checkout to get 20% off your entire order. Shop everything mentioned in this episode here: TIMELINE | Mitopure Softgels TIMELINE | Mito-Biotic Eye CreamTIMELINE | Mito-Biotic Dewy CreamTIMELINE | Mito-Biotic Barrier Cream TIMELINE | Mito-Biotic Gentle CleanserTIMELINE | Mito-Biotic Firming SerumTIMELINE | Mito-Biotic Resurfacing Exfoliator *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.* Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya
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