Bollywood, Brands & Big Dreams! | How Did You? | Ep 02 | Sanjana Chatlani

For Sanjana Chatlani, founder of The Bombay Lettering Company, the journey into calligraphy began with a series of serendipitous detours. While working her very first corporate job at Möet Hennessy, she found herself captivated by a calligrapher crafting gifting letters for the company. This curiosity led her to email a Californian artist, asking for a crash course in the craft during a family vacation.
In this episode of #HowDidYou?, Sanjana shares how a side hustle quickly snowballed into freelance gigs for friends, a bold decision to quit her job, the honour of lettering for Priyanka Chopra and Nick Jonas’ wedding, followed by projects with Deepika Padukone and others. Today, her client list includes global luxury names like Cartier, Louis Vuitton, Jimmy Choo, Ferragamo, and more.
This is the inspiring journey of a millennial who transformed her passion into profession—rooted in curiosity, shaped by intention, and sustained by conscious perseverance.


Host: Shreya Merin Mathew