Why does motivation disappear the moment you need it most? Why does changing your body feel so urgent… and yet so impossible to sustain?

In this episode of Body Like You, Aimee explores the real fuel behind lasting change—and why most of what we’ve been taught about motivation actually works against us. From dieting in a panic to trying to scare ourselves into better health, she breaks down how fear-based motivation (whether rooted in body shame or future health risks) can spark short-term action but almost always burns out.

Drawing on neuroscience, body image work, and personal experience, Aimee explains why your brain treats body changes as a survival threat—and how that wiring keeps you stuck in cycles of urgency, self-criticism, and starting over. She shares how fear once propelled her own health journey, why it helped at first, and why it ultimately wasn’t enough to support lifelong care.

The episode then introduces a radically different approach: using compassion—not punishment—as the engine for sustainable motivation. Aimee offers a powerful reframe for relating to your body—one that doesn’t require self-hatred, panic, or constant discipline—and invites you to experiment with a new way of listening to what your body actually needs.

If you’re exhausted by extremes, frustrated that “knowing better” hasn’t led to change, or wondering what motivation is supposed to feel like when it actually lasts, this episode opens the door to a more humane—and more effective—path forward.

This week, Aimee starts with how to nourish your body when you’re sick and your routine gets thrown off. But knowing how to eat when you're sick or injured isn't usually the biggest obstacle. Beneath the practical questions about nutrition, there’s often a quiet sense of urgency. A low-grade panic. A worry that has nothing to do with vitamins or hydration.

That’s when the conversation shifts into what this episode is really about: the fear of fat gain.

Using insights from Tabitha Farrar’s book Fear of Weight Gain, Aimee unpacks why disruptions to our workout schedule or eating patterns can evoke so much anxiety, even when the circumstances are mild or temporary. She explains how this fear is wired early, how it differs from cultural fatphobia, and why it can make taking care of yourself during illness feel emotionally loaded.

You’ll learn how to recognize the subtle ways this fear shows up and how to start rewiring it with awareness, compassion, and small courageous actions.

If you’ve ever struggled to rest when you’re sick or felt uneasy about letting your body change, this episode offers a new way to think about caring for yourself, even when life interrupts your plans.

In this episode, Aimee walks you through her signature CARE Method—a simple, powerful mindset tool designed to help food-focused eaters navigate parties, events, and any environment filled with delicious, high-dopamine “pleasure foods.”

You’ll learn how to:

✨ Connect with your emotional state before you arrive

✨ Assess vulnerabilities like stress, sleep, mood, or hunger

✨ Reorient your attention toward what you really want from the event

✨ Engage in future-oriented thinking so tonight’s choices feel aligned with tomorrow’s goals

Whether you’re heading into the holiday season, a big night out, or just want to feel more grounded around food, Aimee’s CARE Method offers an empowering, shame-free way to support your brain and body. If you’ve ever felt triggered by food at gatherings, or find yourself eating more than you intended, this episode gives you the mindset shift you’ve been looking for.

Contact me for 1:1 coaching:

IG: @coachaimeer

framenutrition.co

aimee@framenutrition.co