Bob Gilbreath: Going beyond ‘It’s Just Business’

“It's not about you - it's about them. Avoid excuses and blaming others. Tell them with empathy and directness - what makes you uncomfortable will make this human before you more comfortable at an awful time.”

There’s something about the phrase “It’s just business” that’s always felt wrong — especially when it’s used to justify layoffs, burnout, or bad behavior. But what if there’s more to the story? Hear how one leader wrestles with the tension between leadership, empathy, and the messiness of modern work — from the cruelty of corporate language to the uncomfortable idea that even bad bosses and BS jobs might serve a purpose. It’s a raw look at how we lead, how we’re led, and how we can find meaning in the middle of the madness.

This conversation is from P&G Alum Bob Gilbreath’s podcast & newsletter “The Workaround” — Bob is a repeat startup founder with two exits. Bob’s stories and conversations — from a career in tech startups and corporate innovation — are here to make you think, smile, and discover a shortcut to success or a trap to avoid. You can subscribe at behearty.substack.com, or schedule Office Hours with Bob - calendly.com/bob-gilbreath/bob-gilbreath-office-hours

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