Kallaway sits down with Daniel Ek (CEO/Founder of Spotify) to chat through their expansion into video and creator platform.

We explored Rogan's impact on Spotify's video strategy, Daniel's thoughts around the future of music with AI, how creators should think about Spotify in their content mix, and more!

Video Time Stamps:
0:00 Intro
1:06 Innovator’s Dilemma: How did Spotify decide to expand beyond music?
4:59 How should creators think about Spotify in their mix of content platforms?
6:29 The rise of the creative entrepreneur
8:43 What is the future of AI in music?
11:52 Skill-moat to taste-moat
13:05 The vision for Neko Health
14:52 What is Spotify working on that could be frame breaking consumer tech in the next 5-10 years?

In this video, I share my raw thoughts on 3 creator/entrepreneur topics:

1. How to better "Define Success" to help me lock in and focus
2. The "Duration of Stardom" and whether you should chase fame vs influence
3. A common content contradiction..."originality vs inspired by"

These 3 topics came from my Blueprint Week 53 post: https://blueprint.game/p/blueprint053

What is Blueprint? I quit my job to go full-time as a creator entrepreneur 53 weeks ago. Since then, I've been writing a free weekly newsletter to share my biggest learnings, experiments, frameworks, mindset hacks, and tips for other entrepreneurs.

To read Blueprint: https://blueprint.game
To watch Blueprint: https://youtu.be/f4gV6ma1wp8

Video Time Stamps:
0:00 Intro
1:38 Defining Success
10:01 The Duration of Stardom
16:38 Content Contradiction...Original vs Inspired By

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Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (creator newsletter): https://blueprint.game
• WavyWorld (free community + course for improving short-form content): https://skool.com/wavyworld

Kallaway sits down with JT Barnett to break down the biggest mistakes brands are making with content, the early days of Tiktok, the journey from Pro Hockey to viral creator, building a creator empire with Creator X, organic strategies for brands, and more.

If you're a creator, founder, or marketer, Blueprint is for you. It's designed to be a live creative brainstorm with your favorite creators in the trenches.

To watch the video version of the show: https://youtu.be/s8wBhphtvDc

Show Notes:
0:00 - Intro
00:41 - JT’s Background
06:48 - Early days of TikTok
11:17 - Spectrum of Brand-Creator Partnership
13:29 - Creator X Origin Story
18:46 - The vision for Creator X
20:16 - The playbook behind Creator X
23:23 - Platform Shifts
26:39 - JT’s approach to YouTube
29:33 - Creator Platform Fit
35:34 - AI’s Current Role in Content Creation
37:24 - Biggest Mistake Brands Make
39:53 - The Creator-Founder
43:27 - Organic Content Strategy for Brands
46:35 -Sami Clarke Deep Dive
52:46 - Brands that are killing it
1:00:32 - Creator Starting Now
01:03:17 - Brand Starting Now

Tools/Creators/Brands Mentioned in the Episode:
• Nick Dio: https://www.instagram.com/nickdio/
• Sam Sulek: https://www.youtube.com/@sam_sulek/
• Sami Clarke: https://www.instagram.com/samiclarke/
• Form: https://joinform.com
• Elwood: https://www.tiktok.com/@elwood
• Setactive: https://www.tiktok.com/@setactive
• Minted New York: https://www.instagram.com/mintednewyork/
• Marcus Milione: https://www.instagram.com/marcusmilione/
• Immi Ramen: https://www.instagram.com/immieats/
• Edward Lee: https://www.youtube.com/@edwardleefilms
• Nick Bare: https://www.youtube.com/@nickbarefitness/
• Arrae: https://www.instagram.com/arrae.co/?hl=en

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Follow JT:
• Instagram: https://www.instagram.com/jtbarnett/
• YouTube: https://www.youtube.com/@jtbarnett.
• TikTok: https://www.tiktok.com/@jtbarnett
• Twitter/X: https://x.com/jtbarnett
• CreatorX: https://stan.store/creatorx_____

Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (creator newsletter): https://blueprint.game
• WavyWorld (free community + course for improving short-form content): https://skool.com/wavyworld

Kallaway sits down with Mark Zuckerberg to break down his thoughts on Meta's launch of AI Studio and all things creators.

During the conversation, Mark also answered many other questions I've never heard him speak about publicly.

We explored the future of Meta smart glasses, frame breaking consumer products, neural wristbands, and many more creator questions from the community.

If you're a creator, entrepreneur or brand marketer, Blueprint is for you. It's designed to be a live creative brainstorm with your favorite creators in the trenches.

To watch the YouTube version of the show: https://youtu.be/m88OV10vRLA

Video Time Stamps:
0:00 Intro
1:00 What is Meta’s AI strategy?
3:00 What could the “future of creators” look like?
4:39 Mark’s 2 biggest social media trends
7:26 Meta launches AI Studio…why is Mark excited?
10:06 Kallaway’s feedback on Creator AI
11:16 How does Meta build AI creator tools without dehumanizing the creator-fan connection?
13:27 Future feature ideas for AI Studio
16:52 How might “creator agents” work in the future?
18:02 Mark’s raw thoughts on the “AI Powered Future” for artists & creatives
20:44 Why Mark believes in Open Source?
22:55 Ray-Ban Metas…could they eventually replace mobile phones?
26:37 The future of Meta Smart Glasses…3 product lines
28:10 Neural interface wristband
31:20 Smart glasses vs phones
32:20 Meta’s next frame breaking product
37:28 How would Mark grow a creator-led brand from scratch with zero resources

Kallaway sits down with Ben Kaluza to break down his thoughts on creator monetization, livestreaming, Linkedin, communities, brand deals, second channels, and more.

If you're a creator, entrepreneur or brand marketer, Blueprint is for you. It's designed to be a live creative brainstorm with your favorite creators in the trenches.

To watch the YouTube version of the show: https://youtu.be/ZQHOWl422Dw

Show Notes:
0:00 - Intro
00:41 - Advice for New Creators
07:08 - B2B Live Streaming
14:14 - Ben’s Creator Journey
22:01 - Playing the Long the Game
25:07 - Live Streaming Platforms Discussion
29:16 - TikTok Live Stream
32:00 - The Live Stream Stats/Boost
38:59 - B2B Live Streaming Part 2
42:09 - Ben’s Monetization Breakdown
52:11 - LinkedIn Short form video (Huge Hack)
1:00:01 - Free vs Paid Community
1:17:27 - Manager Discussion
1:19:15 - Tradeoff of Social Platforms
1:24:07 - Ben’s Content Strategy and Vision

Kallaway sits down with Alex Garcia to break down his vision for taking on Harvard Business Review, building a 9-figure media company, content marketing cheat codes for brands, creator playbooks, the success of Marketing Examined and more!

To watch this episode on YouTube: https://youtu.be/1Pw2ELkcEVU

Show Notes:
0:00 - Intro
00:35 - Brand Cheat Code
12:56 - Personal Brand/Creator Cheat Code
24:52 - The vision for Marketing Examined
28:01 - The playbook behind Marketing Examined
40:19 - The challenges facing Marketing Examined
51:25 - Biggest takeaways from the episode

Tools/Creators/Brands Mentioned in the Episode:
• Dupe: https://www.instagram.com/dupe_com/
• Poorboy Coffee: https://www.instagram.com/poorboy.coffee/
• Mid-Day Squares: https://www.instagram.com/middaysquares/
• Represent: https://www.instagram.com/represent/
• Puresport: https://www.instagram.com/puresport/
• Tracksmith: https://www.youtube.com/@tracksmithrunning/featured
• Marko: https://www.youtube.com/@MARKOOOOOOOOO
• JT Barnett: https://www.youtube.com/@jtbarnett.
• Marcus Milione: https://www.youtube.com/@marcusmilione1/featured

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Follow Alex:
• Twitter/X: https://x.com/alexgarcia_atx
• Instagram: https://www.instagram.com/alexgarcia_atx/
• YouTube: https://www.youtube.com/@AlexGarciaBuilds
• Marketing Examined: https://www.marketingexamined.com

Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (creator newsletter): https://blueprint.game
• WavyWorld (free community + course for improving short-form content): https://skool.com/wavyworld

This is episode 042 of Kallaway's Blueprint Series.

What is Kallaway's Blueprint?

Each week since going full-time as a creator/entrepreneur, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a 1/1 knowledge bomb for creators and entrepreneurs.

The goal was to be unusually transparent and help lay the "blueprint" for thousands of creators in the future.

In this episode, Kallaway breaks down:

• Creators are the new celebrities (Ryan Reynolds Billionaire Playbook)
• Platform Slants…you should think about your content differently
• Content Trends…a series of one-liners summarizing content trends
• 4 quick creator mindset pulse checks
• Kallaway’s Toybox…I regrew my thinning hair with these 4 steps

If you like this format and style, make sure to subscribe to the written version (https://blueprint.game) as it will include helpful graphics, links and visualizations.

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Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• X: https://x.com/kanekallaway
• Blueprint (newsletter): https://blueprint.game

This is episode 041 of Kallaway's Blueprint Series.

What is Kallaway's Blueprint?

Each week since going full-time as a creator/entrepreneur, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a 1/1 knowledge bomb for creators and entrepreneurs.

The goal was to be unusually transparent and help lay the "blueprint" for thousands of creators in the future.

In this episode, Kallaway breaks down:

• Week 41 metrics and headscratching content experiments
• The insane story of Wesley Wang, Darren Aronosfsky & doing what you love
• Two quick creator mindset boosts
• Kallaway’s Toybox - creator tools I’m playing with right now

If you like this format and style, make sure to subscribe to the written version (https://blueprint.game) as it will include helpful graphics, links and visualizations.

-----------------------

Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• X: https://x.com/kanekallaway
• Blueprint (newsletter): https://blueprint.game