Blue Ocean Strategy: Create Uncontested Market Space

"Blue Ocean Strategy" expanded edition by Renée Mauborgne and W. Chan Kim, introduces a strategic framework for businesses to create new, uncontested market space rather than competing in existing "red oceans." It outlines analytical tools, such as the eliminate-reduce-raise-create grid, to help companies break the value-cost trade-off and pursue differentiation and low cost. The text emphasizes looking beyond existing customers to noncustomers and exploring various "paths" for innovation, including examining alternative industries, buyer chains, complementary offerings, and functional/emotional appeals. The document also discusses the four hurdles to strategy execution—cognitive, resource, motivational, and political—and how to overcome them through "tipping point leadership", highlighting the importance of fair process and aligning value, profit, and people propositions for sustainable blue ocean creation, as exemplified by companies like Apple and Samsung.#concisewisdom #bookreview #blueoceanstrategy #books #education #entertainment #podcast