Blue Ocean Strategy: Charting Unexplored Business Waters

Forget fighting for scraps in crowded markets. In this episode of Marketing Mindsets, we reveal how South African businesses are creating entirely new market spaces.

Featuring real-world insights on:

• Breaking free from traditional competition.
• Innovative strategies from Capitec and Discovery.
• Practical tools to find your own blue ocean.
• Blue Ocean vs. Purple Cow: What's the difference?

Your business strategy playbook starts here.

Listen now and transform how you think about market opportunities!