What truly drives sustainable business growth?
It’s not strategy alone, it’s leadership behaviour, culture, and the employer brand lived every day.

In this episode of Blu Thread Conversations, hosts Leandra Harris and Stacy Parker of Blu Ivy Group sit down with Bill Williams, leadership expert, author of "Electric Life," and keynote speaker, to unpack the leadership behaviours that fuel performance, engagement, and growth.

Together, they explore:
• Why emotional intelligence is now a non-negotiable leadership skill
• How leadership behaviour directly shapes culture, performance, and the bottom line
• The real reason middle management breaks during growth and transformation
• How leaders can build trust, accountability, and belonging across teams
• Why employer brand is lived through managers — not marketing
• How organizations can scale without losing their culture
• What CEOs must do differently in 2026 to retain talent and drive results

This conversation is essential viewing for:
✔ CEOs and executive teams
✔ HR and People leaders
✔ Employer brand and culture leaders
✔ Organizations scaling across Canada and the United States
✔ Companies navigating growth, transformation, or private equity investment

At Blu Ivy Group, we help organizations build employer brands and cultures that attract, retain, and engage talent — not just in theory, but in everyday leadership behaviour.

Watch the full episode: YouTube

Learn more: www.bluivygroup.com

Culture is no longer a “people initiative.” It’s a business strategy.

In this episode of Blu Thread Conversations, Blu Ivy Group Co-Founders Leandra Harris and Stacy Parker sit down with Keri Fraser, Chief People Officer at Westland Insurance Group, to explore how culture, leadership, and employer brand are shaping business performance.

Keri shares how Westland embedded culture into its five-year “2030 Level Up Plan,” why accountability is a form of care, and how leaders operationalize culture through systems, metrics, and everyday leadership behavior. The conversation dives into employer brand as alignment (not attraction), leadership credibility, manager enablement, engagement execution, and what people strategy must become in the age of AI, skills-based work, and real-time reputation.

This episode is for CHROs, HR leaders, employer brand professionals, culture leaders, executives, and people strategy teams across Canada, the United States, and globally who are looking to move culture from intention to infrastructure.

What you’ll learn in this episode:

• Culture as a strategic business driver
• Employer brand & EVP as performance enablers
• Accountability, kindness, and leadership credibility
• Manager enablement and culture systems
• Engagement execution and transparency
• Employer brand ROI and quality of hire
• Skills-based organizations and talent marketplaces
• The evolving role of HR in 2026 and beyond

Watch the full episode: YouTube

Learn more: www.bluivygroup.com

Watch the full episode: YouTube

Learn more: www.bluivygroup.com

As we step into 2026, employer branding is entering a new chapter. EVP can no longer live as a recruitment message. It must operate as a human contract, guiding leadership decisions, shaping daily employee experience, and holding up in a world where talent can verify everything in real time.

In this episode of Blu Thread Conversations, Blu Ivy Group founders Leandra Harris and Stacy Parker—recognized employer brand and culture experts—explore the six trends shaping employer branding and culture performance in 2026 and what leaders need to be ready for now.

This conversation is essential viewing for CEOs, CHROs, Heads of Employer Brand, Talent, HR, and Communications navigating growth, change, and reputation in 2026.

What you’ll learn in this episode:

• Why EVP must evolve from a message into a governance system for culture
• The biggest myths still holding employer branding back
• The rise of the Social CEO and why leadership visibility now impacts reputation and valuation
• How radical transparency is reshaping employer brand credibility
• Why inside-out branding is the future of culture performance
• How EVP crisis-proofs organizations in times of change
• What to measure if employer branding is truly driving business results

Watch the full episode: YouTube

Learn more: www.bluivygroup.com

Watch the full episode: YouTube

Learn more: www.bluivygroup.com

In this episode of Blu Thread Conversations, hosts Leandra Harris and Stacy Parker, founders of Blu Ivy Group, a global employer brand and culture consultancy, unpack one misunderstood topic in the world of work: the Employee Value Proposition (EVP).
Too often, EVPs are reduced to taglines, posters, and recruitment campaigns, but as Stacy and Leandra reveal, a true EVP is a leadership tool, a cultural compass, and a two-way promise between organizations and their people.
👉 What you'll learn in this episode:
• Why most EVPs fail (and how to avoid the common pitfalls)
• The real cost of having a weak or inauthentic EVP
• How to align your leadership, culture, and talent strategy through a strong EVP
• The impact of AI, transparency, and reputation platforms (like Reddit and Glassdoor) on employer brands
• What it means to operationalize your EVP and make it a living part of your culture
• The future of EVP strategy in 2025 and beyond, including leadership value propositions and agile employer branding

Whether you're a CHRO, CEO, talent leader, or employer brand professional, this episode is a must-watch if you want to strengthen your workplace reputation, improve employee engagement, and attract top talent in an age of AI and transparency.


At Blu Ivy Group, we’ve worked with organizations across the U.S., Canada, and globally to strengthen culture, repair trust, and elevate employer brands that attract and retain top talent. If your organization is searching for an employer brand consulting firm in the USA or Canada, or the most reputable experts in employer branding and culture worldwide, Blu Ivy Group is here to help.

🌎 Learn more: https://bluivygroup.com
📧 Contact us for consulting inquiries: https://bluivygroup.com/contact-us/

Watch the full episode: YouTube

Learn more: www.bluivygroup.com

Watch the full episode: YouTube

Learn more: www.bluivygroup.com

Blu Thread Conversations Ep.16

When workplace trust is broken, the stakes are high — for leaders, employees, and your organization’s reputation. In this episode of Blu Thread Conversations, Blu Ivy Group founders and global employer brand experts Leandra Harris and Stacy Parker share what leaders must do when their company faces a reputation crisis.

Why this matters:
63% of a company’s market value is tied to reputation
75% of crises are “smoldering” for 12–18 months before they explode
Trust is the foundation of culture, leadership credibility, and long-term business performance

You’ll Learn:
The “golden hour” after a crisis and why speed + humility matter
How CEOs and leadership teams can rebuild credibility with employees and customers
Why visibility and listening are more powerful than polished PR
What to do when you are the problem as a leader
Long-term strategies to prevent reputation risks with employer brand and culture consulting

At Blu Ivy Group, we’ve worked with organizations across the U.S., Canada, and globally to strengthen culture, repair trust, and elevate employer brands that attract and retain top talent. If your organization is searching for an employer brand consulting firm in the USA or Canada, or the most reputable experts in employer branding and culture worldwide, Blu Ivy Group is here to help.
🌐 Learn more: https://www.bluivygroup.com
📩 Contact us: https://bluivygroup.com/contact-us/

Watch the full episode: YouTube

Learn more: www.bluivygroup.com

Watch the full episode: YouTube

Learn more: www.bluivygroup.com

Watch the full episode: YouTube

Learn more: www.bluivygroup.com