Blooming Success: How French Florist is Changing the Game in Floral Retail

In this episode of Franchise Marketing Radio, Lee Kantor interviews Michael Jacobson, CEO of French Florist. Michael shares his journey from corporate consulting to revitalizing his uncle’s struggling flower shop by adopting European floral culture and modernizing operations. He discusses overcoming industry challenges like outdated technology and high commissions, and explains French Florist’s focus on […]