Bliss Group CEO: “I’ve reinvented my career about four times”

Cortney Stapleton, CEO of the Bliss Group, outlines her journey from the non-profit sector to leading the 50-year-old marketing and comm firm, emphasizing a leadership philosophy grounded in intellectual curiosity where employees are given an opportunity to innovate and learn from failure.

In this week's episode, she discusses the firm's proactive response to industry disruption, specifically their co-development of a custom, agentic AI tool designed to generate deep B2B insights while maintaining client security. She also covers her strategies for navigating a polarised media landscape and her role as a co-founder of Exponent Women, an organisation dedicated to empowering women in the deal-making profession.

Credits:

Presenter: Éilis Cronin

Producer: Inga Marsden

Artwork: Jenny Hardy

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