Hiring support for your business can be a total game-changer—or a total headache. If you've been thinking about bringing someone on (even just a few hours a week), this episode will walk you through the things I’ve learned after two decades of hiring—both as a business owner and from years working in management and as a recruiting business assistant.

We’re talking about how to avoid the mess, miscommunications, and “oh no, what did I just do?” moments that can come with bringing someone new into your business.

Here’s what I cover:

• What you actually need to do before you even schedule the interview
• How to structure interviews so they’re informative, not awkward or overly formal
• Setting up your systems to make collaboration smoother (and save you time)
• Why clear expectations and regular communication are non-negotiable
• The legal (and ethical) difference between a contractor and an employee—and why it matters
• A few simple ways to make your new hire feel appreciated without overthinking it

Hiring isn’t about finding a unicorn. It’s about building a working relationship that supports both of you. And like most things in business, it works best when you’re intentional about how you set it up.

Links mentioned in this episode:

• Free Hiring Training
• Hiring Guide
• 4 Signs You’re Ready to Make Your First Hire

If you know someone else who’s in that “I think I need help, but I’m not sure how to hire” stage—send this their way. And as always, if you like the show, subscribing and sharing make a big difference. Thanks for listening.

Learn more about BizMagic or the BizMagic Podcast.

You ever think about how branding is basically dating?

If not—get ready to have your brain lit up. In this episode, I chat with brand strategist and unapologetic dating-analogy lover Hunter Myers of Verdure Design Co. We get into the juicy details of how relationship marketing can help you build a brand that not only looks cute... but keeps clients coming back for more.

We talk about:

• How to build genuine client relationships that actually last
• What “branding” really means (hint: it’s not just your logo and colors)
• How I almost broke my own brand by forgetting this one key relationship rule
• Using love languages to boost client loyalty and keep the spark alive
• Why it’s okay (and GOOD) to repel people who aren’t your people
• When to DIY your brand, and when to call in the pros

This conversation is packed with honest insights, relatable stories, and practical ways to create a brand experience that feels like a perfect-fit relationship—not a one-night stand with a CRM.

About Hunter: Hunter Myers is the founder of Verdure Design Co. and your go-to "branding wingwoman" who transforms forgettable businesses into magnetic brands that clients can't resist. Blending her background in English, Sociology, and over a decade of design experience, Hunter treats branding like dating—helping entrepreneurs create authentic "profiles" that showcase what makes them special. With her refreshingly real approach, she guides business owners to find their brand voice, attract perfect-fit clients, "dress to impress," and create relationships where both sides can't wait for the second date.

Links:

Hunter’s website: verduredesignco.com

@verduredesignco (IG, Threads)

Youtube

LinkedIn

Hunter is speaking at a virtual summit the 23rd-25th of July, all about the Brand Matchmaker method we discuss in this episode. Learn more here.

Hunter hosts a virtual AI-Powered Customer Clarity Workshop she mentions in the episode. Learn more here. In this 2-hour, hands-on workshop, I walk attendees through the process of creating buyer personas based on what they already know about their ideal clients. We go through the same activities I take my 1:1 clients through, with the help of AI, so they can walk away with a clear buyer persona at the end.

Learn more about BizMagic or the BizMagic Podcast.

In this episode, I’m getting into something I’m super passionate about—continuing education for business owners. Because yes, we should all be learning as we grow… but we also don’t need to drown in a sea of unread newsletters, abandoned courses, and “maybe someday” content.

So here’s the scoop, straight from my experience and an idea sparked by a long-time biz connection:

• Why continuing biz education matters (and what happens when you don’t)
• How to be intentional about the content you choose
• Why “one-size-fits-all” frameworks are 🚩🚩🚩
• How to avoid becoming a course-hoarder with a digital closet of unfinished stuff
• Easy ways to actually make time for learning (without guilt)
• When to chill, take a break, or bring in a coach for accountability

Whether you're deep in CEO growth mode or just want to avoid wasting money on another "guru" program, this episode will help you think more clearly about where to invest your time, money, and energy.

Learn more about BizMagic or the BizMagic Podcast.