BizFest SW Takeover – Week 11 | Ethical Sales That Actually Work with Richard Palmer

BizFest SW Takeover – Week 11 | Ethical Sales That Actually Work with Richard Palmer

Tickets for Bizfest - Website: businessfestsw.co.uk

I’m Ashley Leeds, The 15-Minute Guy. I help business owners get more visibility on LinkedIn using simple daily habits that take 15 minutes a day.Want more visibility on LinkedIn (in just 15 minutes a day)? Then get a detailed report to show your strengths and things you may be missing. Take my Visibility Quiz and get a clear plan to improve your profile, content, and daily habit.Visibility Scorecard (start here): https://15mins.day/scoreIf the word sales makes you feel uncomfortable… this episode is for you.

In Week 11 of the BizFest SW Takeover, I’m joined by Richard Palmer, sales trainer, author, and founder of SureTrain and Sales Station.

Richard has spent years helping small business owners learn how to sell without feeling pushy, awkward, or “salesy”.Because here’s the truth.

Most people don’t start a business because they want to sell.They start because they’re passionate about what they do.But if you can’t communicate your value, your business simply won’t grow.In this conversation, Richard breaks down what ethical sales actually means and why the traditional view of selling is completely wrong.

We talk about the simple frameworks that help you have better conversations with clients, qualify the right customers, and turn everyday chats into consistent sales.We also dive into his book The Ethical Sales Handbook, where he shares practical techniques to help business owners sell confidently, ethically, and profitably.If you’re heading to Business Fest South West, Richard is also running a series of masterclasses designed to help small businesses win more work without pressure or gimmicks.

This episode is packed with practical advice you can start using immediately.

Timestamps

00:00 Introduction and BizFest Takeover Week 11

01:13 Meet Richard Palmer

02:20 Why small businesses struggle with sales

04:25 The Ethical Sales Handbook explained

06:10 The two most important sales questions

09:26 Common sales mistakes business owners make

11:22 Why fear of selling holds businesses back

12:50 The importance of discovery conversations

15:18 Structuring a simple sales process

17:10 Why commitment matters before price

18:50 Should you put prices on your website?

19:02 Presenting your solution the right way

21:50 The most common objections in sales

23:04 Handling “It’s too expensive” properly

25:26 Value vs cost in sales conversations

27:10 Richard’s masterclasses at BizFest SW

30:44 How to connect with Richard

Watch the full episode and learn how to sell in a way that feels natural and authentic..

Guest contact detailsGavin HarrisEmail: [e-mail]

Phone: [phone]

Website: businessfestsw.co.ukLinkedIn: linkedin.com/in/gavinharris6230

Richard PalmerEmail: [e-mail]

Phone: [phone]

Website: https://www.suretrain.co.uk/sales-station

LinkedIn: https://www.linkedin.com/in/richard-palmer-8466144/Connect with me on LinkedIn: https://15mins.day/ashleyBook a quick call with me: https://tidycal.com/ashleyleeds/New videos weekly on LinkedIn visibility, content, and small actions that build trust.