In this episode of Bizella, host Sarah Moudry interviews Shane Evans, the CEO and founder of Massage Heights, Now Heights Wellness Retreat- Shane shares her journey from a loving childhood influenced by entrepreneurial parents to her experiences in high school and early career. She discusses the challenges she faced in finding her path, the birth of her wellness business, and the importance of creating a convenient and affordable massage experience for everyone. In this engaging conversation, Shane Evans shares her entrepreneurial journey from opening her first massage therapy location to evolving into a franchise model. She discusses the challenges of financing, hiring, and establishing a strong company culture. Shane emphasizes the importance of adapting to market trends, particularly in the wellness industry, and the need for innovation while maintaining the brand's core values. The discussion also touches on the integration of technology and the enduring value of the human touch in wellness services.

Sally Facinelli, CFE, is CEO of Salty Dawg Pet Salon + Bakery and advisor to multiple emerging brands. With over 28 years of diverse experience, Sally is a natural leader and mentor who thinks, creates, and acts “outside the box.” Sally is a dynamic, accomplished, and team-oriented executive whose experience includes progressive C-level management, business development, senior sales, operations, marketing, training, advisory positions, and consulting. She has an exceptional ability to stimulate sales growth, increase profitability, create marketing strategies and training programs, and build strong, effective teams. Sally has proven to be a skilled executive, visionary, and entrepreneur whose franchise roots run deep. She is known for building exceptional brand visibility and she has been an integral part of nearly all aspects of franchising, having worked with franchisors, master franchisees, franchisees, industry suppliers, and as a small business owner of several companies. Sally is passionate about franchising and helping businesses convert visions into action, achieving measurable success, and helping people reach their personal and professional goals. She is a problem solver who takes businesses to the next level and opens doors. Throughout her career, Sally has been actively involved with the International Franchise Association (IFA) as a facilitator, speaker, ambassador for new franchisors and suppliers, and a member of various IFA committees. She has also been an active co-chair with the local Franchise Business Network (FBN) and Women’s Franchise Network (WFN). Sally is a noted franchise mentor, source, speaker, and author. Business Woman magazine named her one of the 2020 Top 100 Influential Women in Franchising Worldwide and Top 10 Women Suppliers. Transformational Leadership ★ Explosive Strategies ★ Powerful Business Intelligence