Biography Flash: Alex Hormozi Breaks World Record with $100M Book Launch and Revolutionary Marketing Strategy

Alex Hormozi Biography Flash a weekly Biography.

Alex Hormozi has just delivered one of the most extraordinary business moves of the decade with the launch of his latest book, $100M Money Models. According to The Write to Roam and selfpublishing.com, on August 16th, Hormozi broke the Guinness World Record for fastest-selling non-fiction book, pushing over 2.9 million copies in a single day, and more than 3.6 million paid copies across the first weekend, grossing over $100 million. Even Prince Harry’s tell-all ‘Spare’—which set its own records—was outpaced by Hormozi within the first 90 minutes. What’s even wilder, he made the book available for free, yet still achieved stratospheric paid sales.

The hype was meticulously engineered. For five weeks prior, Hormozi’s emails focused not on the book’s content, but on an irresistible live launch event with incentives ranging from VIP access to mystery gifts. During the three-day marathon of livestreams, Hormozi presented two compelling offers: for beginners, a wealth of free resources and prolonged trial access to his SaaS platform Skool; for heavy hitters, exclusive bundles and bulk deals, hinting at charitable and tax write-off angles. Sources like The Write to Roam and selfpublishing.com suggest his real long play may have been onboarding an army of new Skool users, leveraging the book primarily as a vehicle for audience growth.

This live launch drew astounding engagement, with more than 100,000 watching live at a time and somewhere between 500,000 to a million RSVPing to the event. Alex’s subsequent social media posts have leveraged the viral TikTok and Instagram trend “The truth is…,” riffing on lessons from the book’s launch—“The truth is, anyone can replicate this scale with the right audience and offer,” was one particularly shareable line that’s blown up on business Twitter and LinkedIn.

Business activity for Hormozi remains white hot. His investment vehicle Acquisition.com, already managing a portfolio producing over $200 million in annual revenue, is reportedly entering partnership talks with two AI-focused SaaS startups, though as of today this is not independently confirmed. Hormozi also recently dropped in on the Diary of a CEO podcast to discuss AI automation for small businesses, tipping his hand that, if he were starting over, he’d launch “boring but lucrative” lead reactivation systems for SMBs. Clipped soundbites from that episode have sparked heated debate in the startup community.

Public appearances include a new, explicit but concise episode of his signature podcast, The Game with Alex Hormozi, aired November 14, diving into advanced offer stacking strategies used during the book rollout.

No major negative headlines or scandals have surfaced within the past 24 hours. Coverage remains overwhelmingly positive, with industry analysts calling Hormozi’s play not just a book launch but a masterclass in trust-driven marketing, digital event production, and building leverage for future ventures.

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