Biography Flash: Alex Hormozi Breaks World Record with $100M Book Launch and Announces Next Big Release

Alex Hormozi Biography Flash a weekly Biography.

Alex Hormozi has been remarkably active over the past few days, continuing to cement his status as one of the most influential entrepreneurs in the digital space. Just yesterday on November 29th, he posted to Instagram about the biggest risk to your future, reinforcing his ongoing philosophy that competition isn't your real enemy. A day earlier on November 28th, he shared two pieces of content including a post about not buying a Lamborghini just to promote yourself, noting that you'll only impress poor people. He also dropped a breaking news announcement that same day about his next book launching on August 16th, 2025, titled $100M Money Models, which he's calling his crowning achievement and the most how-to manual to winning he's ever created.

But here's where things get really interesting. Just a few days prior, on November 27th, he posted about how people think they need to learn more when they really just need to do more, combining focus, work ethic, and time as the formula for wealth. The narrative around Hormozi right now centers on his record-breaking book launch that happened earlier this year. According to multiple sources, his book $100M Money Models shattered the Guinness World Record for the fastest-selling non-fiction book on August 16th, 2025, moving over 2.9 million copies in a single day. What's remarkable is that he accomplished this through a three-day marathon livestream strategy, selling approximately 2.7 million copies on day one alone. The total revenue from the launch exceeded 100 million dollars.

What really stands out about recent activity is his philosophy on free content. Sources indicate that Hormozi built his empire by giving away massive amounts of high-quality value for years before making any asks. Starting with just 2,000 YouTube subscribers back in 2021, he never sold anything initially, just pure value. This consistency built trust, and trust built an audience that eventually became millions of devoted followers. His recent social media posts continue this pattern, with him emphasizing action over information, courage over comfort, and real value over hype.

The broader picture here is that Hormozi remains focused on content creation and business scaling rather than chasing headlines. His philosophy remains consistent: build real value, prove it through action, and the audience will follow.

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