Bill Goodwin Sells Stuff|Classic Radio Advertising

This episode of Old Time Radio Snack Wagon spotlights one of radio’s most entertaining announcers — Bill Goodwin, whose witty, in-character commercials for The Burns and Allen Show turned advertising into comedy.

From the early Swan Soap broadcasts to the later Maxwell House Coffee Time and Amadent Toothpaste sponsorships, Goodwin’s playful delivery and clever integration of product pitches blurred the line between story and salesmanship. His exchanges with George and Gracie were not interruptions, but seamless parts of the show — moments where humor, charm, and promotion worked hand in hand.

These clips reveal how Goodwin’s voice and timing made even an ad read feel like a punchline — a reminder that in the right hands, the commercial could become an art form.

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