BigCommerce Marketing is 'Pretty Crap' Says Industry Insider | Adobe vs Shopify Platform Wars
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BigCommerce Marketing is 'Pretty Crap' Says Industry Insider | Adobe vs Shopify Platform Wars
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In this no-holds-barred conversation, Rick Watson sits down with Jo Baker, CEO of ShipperHQ, for a brutally honest discussion about the current state of e-commerce platforms. From Adobe's struggles with Magento to Shopify's enterprise ambitions and BigCommerce's missed opportunities, nothing is off limits.
🔥 KEY TOPICS COVERED:
- Why Adobe needs to "stop apologizing for Magento"
- The real reason BigCommerce failed during COVID (the best period for e-commerce ever)
- Shopify's secret weapon that competitors can't replicate
- Whether Adobe should have sold Magento 5 years ago
- Why innovation isn't coming from platform vendors anymore
- The brutal truth about BigCommerce's "pants" marketing strategy
Jo Baker pulls no punches in this discussion, calling out platform weaknesses while offering insider insights from someone who partners with Shopify, Adobe, and BigCommerce. Her British candor and industry expertise make for compelling viewing as she breaks down what's really happening behind the scenes.
⚡ CONTROVERSIAL TAKES:
"BigCommerce was the only company with commerce in the name that did not take advantage of COVID"
Adobe's creative suite gives them an "unchallengeable position" but they're wasting it
Why most B2B merchants don't actually need headless solutions
📖 CHAPTERS:
00:00:00 - Introduction & Platform Wars Begin
00:02:37 - The Adobe Commerce Controversy
00:11:28 - Shopify's Checkout Innovation Revolution
00:28:15 - Adobe's Wasted Creative Advantage
00:36:50 - Should Adobe Have Sold Magento?
00:44:17 - BigCommerce Reality Check
00:51:52 - "BigCommerce Marketing is Pretty Crap"
This episode is brought to you by Mirakl. Because "Traditional eCommerce" is just code for "Not Growing." It's time to do better than the status quo. Join 450+ retailers who are scaling 6X faster with AI, automation, and a platform built for what's next. Marketplace, dropship, and retail media at enterprise-grade scale. It's time to accelerate with Mirakl.
#Ecommerce #Shopify #Adobe #BigCommerce #Magento #PlatformWars #Mirakl