Big goals: How Julie Haddon is putting female athletes at the heart of culture
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Big goals: How Julie Haddon is putting female athletes at the heart of culture
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In this episode of The Speed of Culture, Matt Britton sits down with Julie Haddon, former Chief Marketing and Commercial Officer at the National Women’s Soccer League, to explore the league’s explosive growth. They discuss athlete-led storytelling, breakthrough brand partnerships, and how the NWSL is changing the game for women’s sports.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Julie Haddon on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
This episode was recorded in May 2025, prior to Julie’s departure from the league in July 2025.
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