Big Swing: Navigating the New Age of Marketing with Tim Lozier | Episode 2

In Episode 2 of Big Swing, Jeremy Funk and Corey Scott welcome their first guest, Tim Lozier, for a conversation that is equal parts meaningful and practical. The episode begins with a tribute to Jeremy’s late co-host and close friend, Tim Lozier, and the full-circle moment of having another Tim Lozier as the first guest of the new show.

From there, the conversation shifts into the evolving reality of B2B marketing: buyers doing most of their research before they ever talk to sales, the move from keyword searching to question-based discovery, and why go-to-market success now depends on real alignment between sales and marketing, plus strong collaboration with product and customer success.

Tim shares frameworks and examples for creating content that earns trust, avoids being overly pitchy, and supports the full buyer journey, including what happens after a deal stalls. They also talk about taking smart, “controlled” swings in marketing, and close with Super Bowl predictions and prop talk.