Big Lessons From a Small Gym Owner: Alicia Shaffer

In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Alicia Shaffer, the owner of GPX Cheer in Gillette, Wyoming. Alicia shares her inspiring story of launching a gym in a small community and growing it into a program that gives athletes big opportunities on major stages. Listeners will learn how to build a cheer gym in a small market, use sideline and half-year programs as powerful growth funnels, and market effectively when awareness of all star cheer is low. Alicia also talks about balancing gym ownership with being a coach, a mom of three, and a full-time professional outside the gym. Her story proves that small gyms can achieve big success when they focus on community, consistency, and creative business strategies.