Big Data. Small Thinking.

No one can argue the value of good data. Good data lets us make better informed and well founded decisions. It has revolutionized how businesses operate across every industry and throughout every executive position.

But there is a dark side to data.

It often causes leaders to fall in love with it; to blindly follow and stop asking the right questions.

David Laxer & Ofir Michaeli dive into the blindspots of big data and tackle the issue from an unexpected perspective -- its effect on innovation, leadership and true creativity. Together, they explore the limitations of a data-driven mindset and present a more balanced approach to the complexities of decision making.