Bieber Family's Incredible Halloween: Nostalgia, Billions, and Buzz

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Justin Bieber has been making headlines this past week with a rare but buzzworthy combination of family life, pop culture throwbacks, and big-money business moves. Halloween 2025 was a classic Bieber affair as Justin, Hailey, and their one-year-old son Jack Blues Bieber stole the internet’s heart with coordinated costumes inspired by Pixar’s The Incredibles. Justin suited up as Mr Incredible, Hailey stunned as Elastigirl, and their son Jack Blues had everyone smiling as the adorable Jack-Jack. According to Netflix Junkie and repeated elsewhere by TMZ, social media went into overdrive when the Biebers posted family photos on X and Instagram, carefully maintaining Jack’s privacy by keeping his face out of the spotlight while playing up the playful superhero theme. That costume reveal was only half the magic; Hailey’s Instagram stories showed Jack Blues in a follow-up look as a mini version of Justin from his early YouTube years—the purple hoodie, white denim, it was a nostalgia bomb that had both new fans and diehards reminiscing about the pop icon’s 2000s stardom. Us Weekly and ABS-CBN picked up the story and confirmed this cute nod to Justin’s musical roots.

Beyond Halloween, Bieber’s business and personal life are still a media focus, especially after Hailey’s huge payday: her beauty brand, rhode, was acquired by e.l.f. Beauty for $1 billion in late May. According to PEOPLE and AOL, those close to the Biebers say Justin is “beyond proud” of his wife’s entrepreneurial leap, sharing her post and celebrating her new role as Chief Creative Officer. The magnitude of that deal means the Biebers are edging closer to billionaire status as a couple, though exact figures are hard to nail down.

In other business news, rumors earlier this year swirled about Justin facing financial headaches linked to last year’s tour cancellations and his decision to sell his music catalog for a reported $200 million. TMZ’s documentary What Happened to Justin Bieber added fuel to the speculation, with claims that the sale was made under duress due to alleged financial strains, though Justin’s representatives dismissed these reports as baseless clickbait. Amid this, Justin quietly separated from his now-iconic fashion line Drew House back in April, announcing via Instagram that he was no longer involved and teasing a new venture called SKYLRK, though he’s kept details under wraps for now.

On the social front, Justin and Hailey’s Halloween antics were picked up by ThatGrapeJuice, adding them to lists with Janet Jackson, Alicia Keys, and Heidi Klum among the most dazzling Halloween appearances of 2025. There have been no confirmed hints of new music or major public appearances from Justin in the past week, but family moments and clever callbacks to his early career ensured that, once again, the Biebers dominated the pop culture conversation.

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