BiB: Self Deception On Crowdfunding Triumphs, Viral Moments, and Never Giving Up

What happens when a message meant for the wrong drummer leads to the right band? On this episode of Bringin’ It Backwards, Adam Lisicky sits down with Andres and Patrick of Stockholm’s own Self Deception to unravel a musical story packed with serendipity, stubborn determination, and fearless reinvention.

From awkward high school musicals to their earliest days hustling through Stockholm’s music scene, Andres and Patrick talk candidly about band origins, creative breakthroughs, and why they never fit neatly into Sweden’s rock landscape. It’s not all easy—Andres opens up about lonely beginnings, bold gestures for love, and using music to finally feel seen. The guys share how the Internet—and a relentless DIY spirit—helped them push past gatekeepers, build a global fanbase, and raise enough funds in just days to record on their own terms.

You’ll hear the real story behind viral tracks like “Hysteria” and “Matthew McConaughey,” their adventures in touring and crowdfunding, and what it’s like to finally embrace total creative freedom with their upcoming album, Destroy the Art. Expect honest advice, plenty of laughs, and a reminder that every overnight success is years in the making.

If you’re an aspiring artist (or just love a great band origin story), you do not want to miss this one. Listen now and don’t forget to subscribe for more of the real stories behind the music on Bringin’ It Backwards.