Beyond the White Coat — Ep. 18 (LIVE at Doubt It Bar, Covington KY)

Returning guest: Michael Mercer
Recorded live at: Doubt It (Covington, KY)

Entrepreneurship is full of “are you sure?” moments—aka the ones people doubt. In this live episode, we sit down with returning guest Michael Mercer to unpack everything it takes to open an eclectic, iconic neighborhood bar: the vision behind Doubt It, the risks he took, design choices that create a vibe, building a team, community partnerships, and how to keep a concept fresh long after opening night.

In this episode:

• Why “Doubt It”? Naming, narrative, and brand storytelling
• From idea → doors open: funding, permits, and the unsexy stuff no one posts about
• Designing an eclectic space that still feels curated (materials, lighting, sound)
• Menu philosophy: cocktails, standards, and training that scales
• Hiring for hospitality DNA & creating a culture that lasts
• Lessons from the first months and what Michael would do differently
• Advice for founders hearing “no” (or “I doubt it”) on repeat

Connect on Instagram

• Hosts: @megan_delcorral, @injectorchacha_np
• Guest: @_mercer
• Venue: @doubtitbar
• Show: @btwc.podcast