Beyond the Supercars: Culture, Community & the Gumball 3000 Legacy with Maximillion Cooper

Unleash Your Inner Gumball: The Visionary Behind Gumball 3000!

Join Max Hansen, CEO of Y Scouts and two-time Gumball 3000 participant, as he sits down with the legendary Maximillion Cooper, the founder of Gumball 3000! In this episode of the Built On Purpose podcast, we dive deep into the evolution of Gumball 3000, from its humble beginnings as a wild road trip to its current status as a global lifestyle brand.

Maximillion shares the story of blending automotive culture, motorsports, fashion, music, and philanthropy to create an iconic brand recognized worldwide. Learn about the business strategies behind this multimillion-dollar enterprise, the incredible growth of the Gumball 3000 event, and what exciting plans lie ahead for the future.

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💡 Key Takeaways from This Episode:

- Gumball 3000 started as a road trip and evolved into a global lifestyle brand.

- It combines automotive culture with music, fashion, art, and philanthropy.

- The annual Gumball rally has become a mobile festival attracting hundreds of thousands of attendees.

- Maximillion Cooper's diverse background in action sports, fashion, and motorsports influenced the creation of the brand.

- Gumball 3000 has expanded into various product lines, including video games, toys, books, and apparel.

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🔗 Connect with Maximillion Cooper:

Official Website: https://www.gumball3000.com Instagram (Personal): https://www.instagram.com/mrmaxcooper Instagram (Gumball 3000): https://www.instagram.com/gumball3000 LinkedIn: https://www.linkedin.com/in/maximillioncooper Twitter/X (Gumball 3000): https://twitter.com/gumball3000 Facebook (Gumball 3000): https://www.facebook.com/gumball3000 YouTube (Gumball 3000): https://www.youtube.com/user/Gumball3000Rally

📣 Connect with Max Hansen & Y Scouts

Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com Listen now: https://www.youtube.com/watch?v=AfWKIoCTEzc

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