Beyond the Exhibits: Marketing Strategies That Put Museums on the Map!

MUSEUM MARKETING BLUEPRINT

PHASE 1: EVENT FOUNDATION

□ Plan signature event

□ Secure VIP participants

□ Create media kit

□ Design registration system

PHASE 2: MEDIA EXPANSION

□ Develop press relationships

□ Schedule network coverage

□ Create content calendar

□ Build media archive

PHASE 3: DIGITAL GROWTH

□ Launch new website

□ Implement membership program

□ Start newsletter

□ Track metrics

ROI INDICATORS:

- Attendance numbers

- Media mentions

- Membership growth

- Partnership value

NEXT STEPS:

→ Review event metrics

→ Scale successful elements

→ Adjust digital strategy

→ Plan next quarter