Beyond the Easy Button

Scott and Tammy return from hiatus with exciting news—they've published a book called "Think" that addresses a pervasive modern problem: our collective habit of shallow thinking. Rather than suggesting people don't think at all, they observe that many of us operate with thinking "as deep as a parking lot puddle," functioning on autopilot and habitually hitting the easy button when faced with challenges.

The conversation explores several revealing examples of this phenomenon. Tammy shares a three-year gardening saga where repeatedly purchasing "low-light" bushes ended in failure until someone finally asked about nearby pine trees, revealing that soil pH—not just light conditions—was crucial to plant survival. This perfectly illustrates how having knowledge without context leads to poor outcomes. Similarly, Scott reflects on workplace scenarios where employees rush to complete tasks without ensuring they truly understand requirements, creating inefficiencies and frustration.

Technology has accelerated this tendency toward superficial thinking. With Google, Siri, and now AI tools like ChatGPT readily available, we've grown accustomed to outsourcing our thinking. While these tools provide valuable information, they offer no competitive advantage when everyone has access to the same answers. The true edge comes from what you do with that information—how you apply it within specific contexts, how you question assumptions, and how you validate understanding before taking action.

The book's central message is transformative: successful organizations need "an army of thinkers," not just executives making decisions while others execute without question. When people at all levels engage in thoughtful problem-solving, considering both short and long-term implications, the organization's collective intelligence expands exponentially. Beyond organizational success, deeper thinking also fulfills our human desire to contribute meaningfully and make a difference. Ready to move beyond autopilot? Scott and Tammy's insights offer a practical roadmap for individuals and organizations ready to tap into their full thinking potential.