[Mentors] Beyond the Broadcast: Harnessing Influence on Channel 4 with Eni Awoyemi

This week, we sit down with Eni Awoyemi, Digital Influencer Partnerships Lead at Channel 4, home to shows such as The Great British Bake Off, Married at First Sight and Hollyoaks. Eni discusses the best way to spot rising creators and the importance of utilising creators as brand ambassadors to ensure you're building a strategy destined for success!

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