Beyond Zero Injuries: How Positive Reinforcement Creates Psychologically Safer, Mentally Healthier Workplaces with Bill Sims Jr.

Most workplaces measure safety by one number: injuries. But what if some of the real drivers of safety are invisible?In this episode, I sit down with Bill Sims Jr., one of the National Safety Council’s “Top 10 Global Keynote Speakers” and the author of the widely acclaimed book Green Beans & Ice Cream: The Remarkable Power of Positive Reinforcement. Bill has spent more than 30 years designing more than 1,000 behavior-based positive reinforcement systems for companies like Coca-Cola, Disney, DuPont, Siemens, Orkin, and many others. Together, they explore how “Zero Injuries” is the wrong target and how shifting to Zero At-Risk Behaviors can transform both physical safety and psychological wellbeing in high-risk industries.This conversation connects the dots between behavioral science, recognition, culture change, and mental health, offering leaders a roadmap for building workplaces where both bodies and minds are safe. For more information on this episode go to https://www.sallyspencerthomas.com/headspace/79