Building a design system is the easy part—getting your team to adopt it is the real challenge. We dive into the hidden elements that make design systems truly successful.

What if the real blocker to your design system isn’t tooling or design, but trust?

This week, I talk with Justin Crews, a senior product designer with a background in film, systems thinking, and complex enterprise UX. We dig into what it actually takes to build design systems that people want to use, not just systems that look good in a pitch deck.

Justin shares hard-won lessons from his consulting and in-house roles, where he has helped scale multi-product systems. We discuss the mindset shift from dictating to documenting, and why building alignment across teams is more important than enforcing rules. One of my favorite insights: your design system isn’t a product—it’s a process.

If your components are collecting dust or you’ve hit a wall with adoption, this episode gives you the strategy and language to rethink what design systems are really for. Hit play and learn how to build systems people actually want to use.

Topics:
• 02:35 – The Challenge of Design System Adoption
• 04:39 – Understanding the Role of Design Systems
• 08:17 – When to Start Building a Design System
• 18:41 – Documenting vs. Dictating in Design Systems
• 24:58 – Managing Stakeholder Expectations
• 28:24 – Building a Design System from the Ground Up
• 40:13 – Building Team Adoption for New Tools
• 40:57 – Creating Designer-Friendly Components
• 41:47 – Championing and Showcasing the System
• 44:22 – Stakeholder Management and Engagement
• 46:42 – Measuring Success of Design Systems

Helpful Links:
• Connect with Justin on LinkedIn
• justinnn.com

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Ok web designers. Let’s talk about the “c” word—creative burnout.

You’re working on a site for a really big client, but between resourcing, feedback, tight budgets and even tighter deadlines—it doesn’t make the cut. Wix Studio helps close that gap, so you can deliver your vision with less friction. Built for agencies and enterprises, you get total creative control over every last pixel. With no-code animations, AI-powered tools, reusable design assets, advanced, intuitive layout tools and a Figma to Wix Studio integration, you can design the way you want to and deliver when you need to.

And if you’re worried about the learning curve eating into time you don’t have—don’t be. Wix Studio is intuitive by design, so your entire team can hit the ground running.

For your next project, check out ⁠⁠⁠⁠⁠⁠⁠wixstudio.com

In this episode, I chat with Thomas Wilson, a veteran service designer, who challenges the conventional product-first approach in software and highlights the importance of broad, strategic thinking in design.Is the software industry focusing too much on products?

Thomas Wilson thinks we’re ignoring the value our core services bring.In this episode, I chat with Thomas Wilson, a seasoned design veteran with a deep understanding of human-centered UX. Thomas has some concerns with the way software is being designed and built right now, but it’s not all bad. There are some things we can do to ensure we build the right thing.It all starts with the concept of the “Iceberg of Ignorance,” revealing how only a fraction of organizational problems are known to top executives. This is a problem when the people at the top start making decisions without much insight into the actual problems. This ultimately leads to misguided product-level decisions.Thomas emphasizes the pitfalls of a product-first approach, by highlighting its limitations in addressing user needs and the broader scope of services. He critiques the trend of minimizing the role of design leaders in favor of product-driven strategies.His fix? Embracing the essential role of service design in creating comprehensive services and experiences. He argues for the integration of CX and Service Design into broader business strategies. This requires a shift from simple usability to a holistic service design approach. This is where true innovation and user satisfaction lie.Our discussion also explored the potential of designers in product management roles, where their human-centered expertise will greatly influence product development. Thomas addresses the challenges faced by UX professionals in current industry practices. He advocates for a more empowered and strategic role for service designers.These insights provide a fresh perspective on the role of design in shaping not just products, but entire service ecosystems. Thomas’s vision for a design-led approach to business strategy resonates with anyone passionate about creating meaningful user experiences.Topics:• 07:26 – Iceberg of Ignorance• 08:35 – We aren’t sharing from the bottom• 10:53 – What’s wrong with Product First?• 17:03 – What’s wrong with calling everything a product?• 19:01 – Usability is surface design• 22:21 – Focusing on product stops working when services span products• 26:17 – The service exists whether you design it or not• 28:48 – Service Designers zoom out and zoom in as needed• 30:03 – Designers would make great product managers• 31:25 – What’s wrong with players/coaches?• 39:24 – Things are broken, but how can we fix it?• 49:03 – CX vs UX• 58:56 – Understanding power and influence and stakeholder management

This week, Edward Chechique joins me to discuss rethinking design careers, ditching outdated career advice, and learning how to survive (and thrive) in 2025’s chaotic job market. We talk layoffs, AI, content creation, side hustles, and redefining what it means to be a UX pro today.

What if your job title doesn't define your career? What if your "career" wasn’t the point at all?

We were told that if we worked hard, got good at UX, and built a solid portfolio, we’d be fine. But in 2025, none of that seems to be working. In this episode, I sit down with Edward Chechique to talk about what happens when the traditional path to career success just… stops working.

Edward has been laid off, ghosted, and judged by hiring managers who didn’t get it. So he stopped waiting. He built his own path—from writing and content creation to launching products and teaching others how to use AI to work smarter. This isn’t a fairytale story about becoming a millionaire. It’s about regaining your agency and deciding what you want from your career.

If you're tired of trying to fit into boxes that never seemed to fit quite right, this episode is your permission slip to stop waiting for the industry to come save you—and start building a version of success that actually works for you.

Topics:
• 02:46 - Redefining Careers in Design
• 03:17 - Interview with Edward Chechique
• 04:59 - Edward's Journey in Design
• 09:10 - Navigating the Job Market
• 13:32 - Adapting and Diversifying Skills
• 16:24 - Entrepreneurial Mindset and Self-Employment
• 27:10 - Challenges and Realities of Self-Employment
• 30:38 - Entrepreneurial Upbringing vs. Traditional Employment
• 31:55 - Navigating Financial Uncertainty
• 33:33 - Saving Strategies and Lifestyle Choices
• 38:49 - Cultural Shifts and Economic Impact
• 41:42 - Closing Thoughts

Helpful Links:
• Connect with Edward on LinkedIn
• Watch Edward on YouTube
• Follow Edward on Medium

---Thanks for listening! We hope you dug today’s episode. If you liked what you heard, be sure to like and subscribe wherever you listen to podcasts! And if you really enjoyed today’s episode, why don’t you leave a five-star review? Or tell some friends! It will help us out a ton.If you haven’t already, sign up for our email list. We won’t spam you. Pinky swear.---Support our sponsors!Ok web designers. Let’s talk about the “c” word—creative burnout.You’re working on a site for a really big client, but between resourcing, feedback, tight budgets and even tighter deadlines—it doesn’t make the cut. Wix Studio helps close that gap, so you can deliver your vision with less friction. Built for agencies and enterprises, you get total creative control over every last pixel. With no-code animations, AI-powered tools, reusable design assets, advanced, intuitive layout tools and a Figma to Wix Studio integration, you can design the way you want to and deliver when you need to.And if you’re worried about the learning curve eating into time you don’t have—don’t be. Wix Studio is intuitive by design, so your entire team can hit the ground running.For your next project, check out ⁠⁠⁠⁠⁠⁠⁠wixstudio.com