Beyond The Hustle: The Raw Truth About Entrepreneurship

Want the real deal on what it takes to build a successful food service business? Nancy Ridland keeps it honest, sharing a decade’s worth of hard-earned lessons they don’t teach in business school.

After landing two dream clients, she thought she’d made it—but real growth came from the unexpected twists, tough decisions, and learning to lead with clarity over people-pleasing.

As an Enneagram Three “Achiever,” Nancy admits she used to run at 150 mph. But building W3 taught her that sustainable success takes patience, realistic goals, and strong relationships. The biggest shift? Letting go of the need to do it all and empowering her team to step into their strengths.

Funny enough, Nancy never wanted to be an entrepreneur after watching her dad struggle with his own business. But ten years later, she calls this the most rewarding chapter of her career.

Want to hear more behind-the-scenes truths about leadership, failure, and building something that lasts? Tap in and connect with Nancy + W3 Sales on socials!