Beyond The Board - Fly By Jing

In this episode of Beyond the Board, Whole Foods Market CEO Jason Buechel sits down with Jing Gao, founder and CEO of Fly By Jing, for a fascinating conversation about transforming Chinese cuisine and food culture. Jing shares her remarkable journey from global nomad to culinary entrepreneur, including how her personal quest for identity led to creating one of the fastest-growing food brands. This conversation offers insights into how Fly By Jing is revolutionizing perceptions of Chinese food and making a lasting impact on the culinary landscape.

Jing explains how a jar of chili sauce can help evolve food culture through:

• The brand's unique approach of being "not traditional but personal"

• Exploring the historical context of Chinese restaurants in America

• Jing's mission to expand minds and palates through authentic flavors

• A strong commitment to sustainability

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