Beyond Survival: The Small Business Guide to Predictable Growth

Many small businesses struggle to scale predictably—and Al Guvener lays out exactly how to make growth sustainable.In this episode, host Bernie Franzgrote (@BernieFranzgrote) and co‑host Wayne Pratt (@Wayne Pratt) chat with Al Guvener from Twelve 7 Ventures, exploring how to move from startup to scale-up with stability and intention.🧭 SummaryAl dives into the key building blocks of sustainable growth:Creating a predictable revenue modelImplementing value-based pricingUsing digital marketing to fuel growthLaunching loyalty programs that retain customersAdopting a CRM to systemize sales & serviceExploring flexible funding like revenue-based financingKeeping company culture intact during scalingAdding a Chief Revenue Officer role when neededEnsuring customer satisfaction to maximize retentionThey wrap up with tactical tips for entrepreneurs at every stage—early founders to established SMB owners—on staying agile when markets and conditions shift quickly.🔑 Key Topics CoveredDifferences between startup and scale-up phasesBuilding and forecasting predictable revenueValue-based vs cost-plus pricingDigital marketing tools and strategiesDesigning loyalty programs that boost repeat salesChoosing and deploying a CRM for growthFunding options beyond VC—revenue-based financingCulture management during rapid expansionThe value of a Chief Revenue OfficerPractical scaling advice across business stages🎯 Guest Info & ResourcesAl Guvener — Phone: [phone] · Email: [e-mail]: twelve7ventures.caLinkedIn: Al Guvener🏆 AcknowledgementsSpecial thanks to:Carl Richards from Podcast Solutions Made Simple (podcasting expert)Fred Crouch, aka The Property Wizard (co‑host)Jovan Strika from Hive coworking spaceMelanie Webber, invaluable business partnerWayne Pratt from Motive8U Inc, coach & co‑host🤝 Sponsors & Contact InfoDescript – AI audio & video editing made easy → Get startedHive – Vibrant office community for in-person networking → Join themProperty Wizard Podcast – Real estate investing insights with Fred Crouch → Listen nowNotionhive – Websites & apps to bring your ideas to life → Learn moreEast Trade Winds – Business networking for growth & opportunity → Register📞 Stay ConnectedSend your comments, questions, or guest suggestions to [e-mail] us Motivate You—find more Knack 4 Business episodes here: tinyurl.com/3rhcpmyd Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.