Beyond Search: Google's Blueprint in Driving Business Growth in West Africa.

Want to build a business that lasts a lifetime? 🚀 In a recent Insights Edge podcast, Olumide Balogun, Director of Google West Africa, shares the ultimate secret: passing the Toothbrush Test. This means crafting a product so essential it’s a daily must-have for users across Africa and beyond. From ensuring accessibility and affordability to rooting your product in local realities, Olumide’s principles show how to create value people can’t ignore. 🌍

Discover how to leverage Africa’s vibrant youth, tap into the informal sector, and use technology to unlock massive opportunities. Trust, smart distribution, and a deep connection with your market are key to sustainable success. Ready to learn the full strategy to scale your business? 🔥 Watch the full Insights Edge episode now! #Entrepreneurship #AfricaBusiness #InsightsEdge #GoogleAfrica

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